Real Estate SEO

Archive for May, 2009

Ever wonder how some blogs seem to be cranking out posts every single day and you see their content everywhere. Part of the magic of Real Estate SEO is to share the best ways for you to leverage your web presence through your blog…and I’m going to let you in on something good…the secret is in the sauce.

Really though there is no mystique about it. What you have to do, if you want to have a successful blog, the main thing obviously is to write regularly, but, here’s the kicker, you need to be willing to share some of the ingredients to your secret sauce. Give people the inside scoop, share with them how things work…empower your readers.

I recently came across a great article that posed a whole bunch of questions that realtors can answer through their blog, these are just some of the ways that you can share your secrets (you should read the full post when you have time, but here’s a snippet):

Ideas on things to share with your readers…

1. About Me-Introduce yourself to the world by creating a biography for your blog. Include your experience level, education, accomplishments, affiliations, and interests. Tell visitors why they should choose you to buy or sell their home. This will sell you to potential clients so keep it professional!
2. How to Sell Your Home in a Buyer’s Market-HOT topic!
3. How to Convince a Seller to Accept Your Offer
4. Why You Should Hire a Real Estate Professional to Sell Your Home
5. What to Look for When Purchasing a Foreclosure or Short Sale-HOT topic!
6. Staging Your Home for a Speedy Sale
7. Why You Should Buy A Home Now in (enter your farm area here)
8. How to Price Your Home for a Quick Sale-HOT topic!
9. What is a Conventional Mortgage?
10. What To Avoid When Remodeling Your Home
11. What is an Adjustable Rate Mortgage?
12. Why You Need A Real Estate Professional To Buy A Home
13. How To Use A CMA: For Sellers
14. How To Use A CMA: For Buyers
15. The Closing Process: For Sellers
16. The Closing Process: For Buyers
17. What is a FHA-insured mortgage?
18. What You Should Know About (enter your farm area here)-go to www.bestplaces.net for statistics and information on your farm area
19. Why You Should Be Buying Instead of Renting
20. New Homes vs. Existing Homes-Which One Is Right For You?
21. 5 Things You Can Do Now To Increase Your Home’s Resale Value
22. Why Now Is The Best Time To Buy Real Estate in (enter your farm area here)
23. How Rising Foreclosure Rates Affect Your Home’s Value-HOT topic!
24. How To Choose The Right Home For You
25. Negotiating with a Seller in a Buyer’s Market-HOT topic!
26. Do You Qualify For A VA Mortgage?
27. How To Properly Prepare To Purchase A Home
28. How To Know How Much Home You Can Afford
29. How To Use Technology To Find Your New Home Now
30. How To Invest in (enter your farm area here) Real Estate

Real Estate Agent, Brokerage and Mortgage Blogs

Readers come to you for answers. You are the expert! So you need to position yourself as one. They come to you for guidance and to seek your opinion. Sharing the how to’s and answers to the what if’s (regularly) will make your blog a worthy investment and a great source for link bait to boot.

Are there any other questions you can think of? Let us know.

Boston Logic is looking to bring on two additional members to our already strong team. As you may know, Boston Logic is a technology and marketing consultancy providing online marketing (including Real Estate SEO), web development, and IT consulting.We are a fast growing company with clients throughout the country. Our culture has a fun, energetic feel, but we are intensely busy and maintain a professional, dedicated working environment. Our employees embody an entrepreneurial, passionate nature and a work hard/play hard attitude.

A little bit more about the two positions we are looking to fill immediately:

Ruby Developer

Strong technical and coding skills are essential for this job. You should have experience interacting with clients and effectively communicating with several parties to achieve results. Knowledge of online marketing and how the web can be used to drive business is key. Demonstration of superior client interaction, communication, and time management capabilities are a important for success in this position.

We will also be looking for the following abilities and qualifications:
•Communicating with clients to understand their needs and mapping business requirements to technical specifications
•Working with a team to strategically design and implement solutions
•Plan and execute internal company projects and contribute to long term company direction
•Write software in Ruby, PHP, Javascript, HTML, and CSS. (.Net, a plus)
•Linux server administration
•Knowledge of the real estate industry is a plus.

Online Marketer

We are looking to expand our Online Marketing team with a self-motivated, talented, and driven individual to serve as our Online Marketing Associate. The position requires 2+ years of work experience, a fair understanding of Web 2.0, strong writing skills, a contagious enthusiasm and a willingness to learn and get involved in all levels of our marketing programs (experience in Real Estate SEO, SEM, PPC and email marketing preferred).

We will also be looking for the following abilities and qualifications:
•Excellent written and interpersonal communication skills
•A strong understanding of existing online marketing tactics and a demonstrated history of creative, out of the box thinking
•Proven ability to take on several projects simultaneously from different groups; ability to delegate and manage tasks accordingly
•Familiarity with Email Marketing Tools such as Constant Contact
•A strong grasp and understanding of company branding
•Understanding of the real estate market
•Ability to work in a fast paced, fun and entrepreneurial environment
•A self-starter mentality and ability to work independently, as well as within a small team

If you match either of these descriptions or know of someone who does then please refer to BostonLogic.com/jobs
for more details about the position and how to apply.