Archive for December, 2009

100 days to SEO greatness

Follow these steps and see more organic traffic in 100 days.

Folks, I’m going to give you a simple formula to achieve more search engine traffic in just 100 days. The formula isn’t hard to write down. You will need to dedicate an hour or two each week in order to execute this plan.

You will also need to have a few things in order to follow these steps. They are:

  1. A decent real estate website
  2. A blog as part of your website ideally in the structure xyz.com/blog (if you have a boston logic website with a blog, you’re all set)
  3. A site with a dynamic site map that updates when you publish a new blog post.
  4. The pages of your site (not just the blog pages) should be somewhat optimized already. H1s, Title and description tags, sufficient paragraph text and a good internal linking structure all help.

Now, this is by no means all you can do before launching the following steps, but it should give you a nice starting point.

So, we’re going to increase your site traffic by producing good blog content. Each week you’re going to blog 2 or 3 times so that you are posting 10 times each month. We’re going to use the following post types:

  • Listing posts – You take on a new listing. Someone in your office takes on a new listing. Or you simply go on a showing. Write a blog post about the home. Here’s an example listing post.
  • Market reports – Write about a present market trend. Prices going up, down, or remaining the same, for example.
  • Guest blogs – Have a friend or co-worker write a post for you.
  • Answering a common question – every day, practically, you answer questions from buyers, sellers, and renters. If you do this by email, which you probably do all the time, you can anonymize and re-use the content. Others have the same questions and this content is fantastic blog fodder.
  • Real Estate news – If there’s an auction announced, a big closing ┬áin the market, a national news story pertaining to real estate, or anything newsworthy, write about it. State some facts and give your thoughts. Here’s some real estate news.

Step 1 – Create 10 to 20 categories in your blog. Give the categories the same names as your keywords. If you’re trying to figure out what keywords to use, search this blog some and you’ll find posts on how to do that.

Step 2 – Set a schedule, put the time into your calendar. Write a check list. Do whatever it takes to make sure you’re going to do the posts.

Here’s what this can look like:

  1. Week 1
    1. Real Estate listing post
    2. Local Market report
    3. Answering a question
  2. Week 2
    1. House listing post
    2. News item
  3. Week 3
    1. Answer a seller’s question
    2. New Listing post
    3. Guest post
  4. Week 4
    1. Home Listing post
    2. Answer a question
  5. Week 5
    1. Real Estate Market report
    2. Realty News item
    3. listing post
  6. Week 6
    1. Answer a home buying question
    2. new listing post
    3. Guest post

I think you get the gist…

When you create a post, make sure it is listed in every category that is even remotely applicable. Tag your posts too, using keywords in the posts that are close to or the same as your category names.

Step 3 – track your progress. Make sure you’re posting 2 – 3 times each week. In the first 100 days, you should post over 30 times. Yes, more than 30 posts. If you want to see an even greater impact on your ranking and traffic, post 3 or 4 times each week. In short, produce content regularly and post it properly.

You will see results.

LogicClassroom Session 2 on Effective Blogging

We had a great turnout for this LogicClassroom session on effective blogging both in the office and on the phone. We explored the benefits of blogging for your business, including how to optimize your posts for SEO and how to turn a blog into a traffic and lead generation tool for your company.

I want to thank everyone who was able to attend. Don’t worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following. Please email Katrina if you would like to attend.

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