Archive for January, 2010
Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don’t worry if you missed this session – the slides are below for you to view!
Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.
Making a big move and getting noticed can have lasting effects.
Lots of folks take the slow approach to real estate seo and seo in general and, well, this does work. In fact, it’s what we talk about most often on this blog. It’s no secret that with a well optimized site and by producing good, new, optimized content on a regular basis for months on end you will see better search engine placement and traffic. Some attention to strategy and detail is required, of course, but this is a pretty sure fire way to see good results over time.
But what about seeing superior results and sooner? What does that take? Clients ask all the time, how can I get to the top of the search engines without paying for every click?
Well, the answer is to make a splash. Provide something that everyone else does not. Give potential customers a reason to visit your site. Even better, give them a reason to talk about your site, to tell their friends about your site, to blog about your site and link to your site. In short, stand out from the crowd.
Now, the questions become:
- How do you do this?
- What effect with this have on my SEO campaign.
Well, I’m going to answer these questions in reverse order.
First, if you create something great, people will come and use/view it. Think about viral videos, Facebook, youtube, ebay, heck even google! If someone produces content or features and functionality that brings in the masses, there’s a lot to be gained from this. If you have the best information in town on your site, first time home buyers will tell eachother about your site. People will blog about it. They’ll tweet about it and include links on their facebook status update. They’ll do all sorts of promotion for you. You’ll get lots of inbound links and visitors and the leads will follow. But it has to really be something that sets you apart.
Now, to the tough question: How do you do this? How do you create something that gets noticed?
You have to either get very creative OR make a more significant investment in technology and functionality. Let’s look at these methods separately:
- Traffic through Creativity – People will consume awesome content. Great videos, good educational presentations, funny songs, well thought out lectures…we’ve all gotten an email to check out something cool, informative, even mind-blowing. You’ve probably even forwarded something like this on to a friend or family member. Put your energy into creating that and people will find you.
- Traffic from Innovation – Do you have the most innovative property search in your market? Is your website the most advanced? Does it have a design that puts it far above the crowd? If you’re hoping to take a $100/month site and make a splash, stop hoping, it just aint gonna happen. You’ll need to work with a skilled team of designers and technologists to produce something superior. Marquis examples of this are the guys at zillow and/or trulia. They made splashes 5 years ago and continue to ride the wave.But let me put this another way. If you have a $50,000 annual SEO budget, or even a $20,000 annual budget, consider setting aside a big piece of that budget to make a splash. Take $20k and build something that will be a huge leg up over the competition. Then, promote the heck out of it. This promotion will help drive and direct your content creation. People will take notice and they will come and use the tool you now own.
If this strikes home with you, if you’ve been looking for a way to have a coming out party, give us a call. We love doing these kinds of projects. Thanks.