Archive for June, 2010

Stumped for new blog topics? Here are some ideas!

blogging

We’ve all been there. We get a new website, new blog, and get inspired with new business growth and possibilities that we cannot contain our blogging excitement.

Then a month goes by. Then six. And we can get disenchanted with the idea of consistent blogging.

It’s okay.

To get back on track, here are some blogging ideas to get re-inspired and to keep blogging on a regular basis again – which will lead to fresh content, optimized pages, search-engine friendly pages and ultimately more leads to your website. Which is exciting.

  1. Talk about the future of real estate by commenting on current developments within the industry.
  2. Explain why it’s important for everyone to care about real estate.
  3. List online resources for fellow real estate agents.
  4. Make a list of the top myths about buying or renting a home through an agency and debunk them.
  5. Attend real estate conventions or networking events and report on them.
  6. Do real estate market comparisons for your area, the national market, and abroad.
  7. Occasionally go off topic and link an issue from your life back to your business, i.e.“10 Reasons Real Estate is like A Box of Chocolates”.
  8. Pose this question to your followers: “What would you like to change in [insert your product or service here]?”
  9. Speak with other leaders in real estate and guest blog for each other.
  10. Write a book review dealing with your topic that depicts thinking about real estate in an outside-of-the-box way.
  11. Create short video to change things up – this can be fun, or you speaking about your business.
  12. Take a common issue many people care about and explain how it relates to your business.
  13. See which blog post received a lot of hits or attention and write a follow-up.
  14. Look into social media sites (if you haven’t already) like Digg, StumbleUpon or Technorati and find out what’s trending right now and put a property-spin to it.
  15. Tweet a question and blog about your favorite answers.

Blog away!

Source article and more ideas here.

Client Q & A – When to drop a lead from your email list?

Question
Will asks: “Do you have any statistical info on when it’s a good time to cut incubating leads loose?”

Answer
Our general rule of thumb is to NEVER take someone off your list. ex. I just closed a deal with a client that was put on our email list about 3 years ago. I hadn’t heard boo from them in 2.5 years and then, 6 months ago, I get a call saying that they’ve been getting our newsletter and they want to talk. The deal closed on Monday.

Think about this. Someone might have thought about buying 3 years ago and registered on your site to search for property. Instead they rented and stayed in the same rental for 4 years. Now, it’s time to buy again and they get an email from you. Your monthly newsletter just got you an active buyer client.

Here’s another thought – someone comes along and registers to search MLS but buys with a C21 agent because they walked into an open house and loved the place so put in an offer with the rookie who was staffing it on a Sunday morning. The C21 kid quit the industry last year because he couldn’t make a real living at the real estate game. Now, it’s time to sell because the family needs to upgrade since their second kid is on the way. Your email marketing piece arrives. They call you.

Fact is that everyone moves – I still get emails from Realtors and I bought my home 7 years go…

Presentation from 6.8.10 Logic Classroom: Keeping Up with Facebook

Thanks to everyone who attended our Boston Logic Classroom last night for our ‘Keeping Up with Facebook’ presentation!  If you missed the class or need a review, you can view a slideshow of the presentation below:

UPDATED: Leveraging Facebook for your Business

View more presentations from Boston Logic.
During this class we talked about Facebook Fan Pages, including why they’re important for your business, how to create one, and how to get people to ‘Like’ your page and interact with it.  We also walked you through all the recent changes to the Facebook Privacy Settings, including how to create custom list to categorize your ‘friends’.  Once your employees have used these lists to customize their privacy settings, they will be more comfortable with ‘Liking’ your company Fan Page and interacting with it!
This presentation was created with businesses in mind, but is really helpful to anyone with a person Facebook profile, too!

Keeping Up with Facebook! Tomorrow’s Logic Classroom

Tomorrow at 5:00 pm we will have our Logic Classroom covering some of Facebook’s latest applications and updates.

Facebook is now more than ever an integral aspect of any real estate search engine marketing campaign. The popular social media site hasn’t stopped growing – and neither can you. Facebook’s recent upgrades to privacy settings make it easier for you to control what your viewers can see, and who sees what. We have had Facebook training sessions in the past, at which you have probably learned the basics: but in this Logic Classroom, we are going to take this knowledge to the next level.
facebook
Little time and discipline is required to fully utilize Facebook for your real estate social media business strategy. We’ll talk tomorrow night about how to formulate appropriate campaigns and methods, and how to more effectively streamline the content production effort required for your real estate internet marketing campaign.

For this classroom, you are more than welcome to attend at the Boston Logic office (view map), or to participate through an online webinar at your convenience. This is an excellent opportunity to learn real estate SEO best practices and other means of search engine marketing to further grow your business.

Contact Katrina at ksierant@bostonlogic.com or 617-266-9166 to attend. Please also specify if you will be attending in the office or online via webinar. See you there!

Jack Conway launches new site on Boston Logic’s Sequoia Platform!

Jack Conway & Co., the largest independently owned real estate firm in Massachusetts, came to Boston Logic in need of a major upgrade to their Web presence and real estate software. Our real estate web design and development teams responded with a best-in-class offering – creating a fresh new design and building it on our Sequoia platform – which recently received a host of substantial upgrades. (Read more about the myriad improvements of Sequoia here). Moving onto the Sequoia Real Estate Website platform gives Jack Conway access to powerful lead management tools and an industry-leading user interface.

conway

The Sequoia platform continues to evolve to meet our customers’ needs. In the last month, we’ve added numerous features which make managing leads and tracking information across multiple offices in a large real estate firm simple and intuitive. All of this is of course in addition to the outstanding features which brought Jack Conway to the Sequoia platform in the first place – features which make it easier than ever to obtain leads and close deals. Integrating lead and content management, IDX property search, interactive user tools, deal tracking, blogging, live chat, and much, much more, the Sequoia platform serves as the foundation for the most advanced real estate websites in the industry.

In 2010 Jack Conway & Co. was once again named the No. 1 independent, privately owned real estate brokerage company in all of Massachusetts by RisMedia. With the Sequoia platform behind their new site, they will undoubtedly benefit from their substantial new ability to generate sales online.

Jack Conway is the largest independently owned real estate firm in Massachusetts, serving communities from the North Shore to Cape Cod.

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