Archive for July, 2011

The Three Pillars of SEO: Strategy, Technology & Content- Part I

Rolled out of a 4 part blog edition, we’d like to breakdown what SEO really means and entails for Real Estate professionals trying to stay ahead of the game. Served up as digestible nuggets of information and tactics to employ, we’ll cover what we think should be top of mind as you consider an SEO strategy, the technology behind it, and the content production involved- all with end goal of increasing your web presence and remaining competitive online!

Let’s Start with the “What” & “Why”

Search Engines are the single biggest source of traffic for most websites. Search Engine Optimization (SEO) can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how search engines work, what people search for, the actual search terms typed into a search bar, and which searches are preferred by your targeted audience.

Why is it Important?

Well, h2001 pie chart imageere are the facts: According to NAR’s 2010 “Profile of Home Buyers and Sellers”, 89% of home buyers searched the internet ‘frequently’ for a home in 2010. And the share of home buyers who found their home on the internet jumped from 8% in 2001 to 37% 2010. Not surprisingly, these numbers are continuing to grow.2010 pie chartWhat Does it Get Me?

The next logical question is, “what exactly does SEO get me?” It gets you LEADS. And not just any leads…but qualified leads. These are the buyers or renters searching for specific types of properties in specific markets – and when they do search you want to be found right at the top of the search engine results.Capturing LEADS

Finally, SEO is a rare marketing medium. For most marketing media, consistent investment will get you consistent, flat returns. This is much like renting a home. You pay a fixed rent and you get a place to live. When you invest in SEO, you’re constantly building on your earlier investments. This is like buying a home instead of renting. Your dollars build equity. A well implemented SEO campaign sees better and better results as time goes on. Your website traffic and lead count goes up and up and up!

Stay tuned for the next edition, and we’ll talk STRATEGY.

Want to learn more about how Boston Logic helps Realtors deploy a comprehensive and successful Online Marketing campaign? Contact our Marketing Team today! (There’s no pressure, we promise).

8 Types of People to Connect With on LinkedIn

Chances are that when you first joined, only a few people in your “circle” were on LinkedIn- but it’s popularity has steadily increased creeping towards the popularity of Facebook. It’s become a pretty user-friendly interface with options to import your contacts and integrate your social media profiles as much (or as little) as you want. So if you haven’t done so already, take a morning off the Social Network to sync your circle with LinkedIn.

Two things to keep in mind before taking the plunge…

BE SELECTIVE with your professional network. Take the time to go through all your contacts before inviting them to connect. Don’t import people from your various accounts that may be detrimental to your image; like business ventures that didn’t go well, or that ex of yours you don’t talk to anymore, or that person from high school that posts inappropriate anecdotes to his Twitter Feed (which he has syndicated with LinkedIn). Your connections reflect upon who you are. While LinkedIn is becoming more ‘socialized’- leave the merely social to Facebook and be selective of your ‘professional network’.

BE CREATIVE with your network, too. Think outside the box! Your LinkedIn NetworReading List on LinkedIn Profilek should be a lot more than just the people you worked with at the last few jobs. Fill out your Reading List (by Amazon), join interesting Groups, write a unique Summary (with some of your resume keywords of course), and add impactful Experiences outside of your career track.

Here’s some suggestions to start widening your circle:

1. Teachers. Find and connect with teachers you had good relationships with in  school. Or, if you’re still in school- get it while it’s hot! It’s a great place to start with asking for Recommendations if you haven’t yet entered the workforce full time.

2. Fellow Students. If you had group projects, or were in a cooperative setting, having a classmate or two vouch that you’re a team player who can meet or beat expectations is something prospective employers will notice.

3. Successful Friends and Relatives (i.e. your “mentors”)- there’s a ‘friends’ option to request a connection on LinkedIn for a reason. It doesn’t matter what industry they’re in or what kind of job of they have- it’s always good to be connected to people with lots of connections! The six degrees of LinkedIn separation never cease to impress me. Oh, and the, “I saw on LinkedIn that you know so-and-so” makes for great office chit-chat or an ice-breaker on an interview!

4. Clients. Request a recommendation for your work on their accounts now, while it’s fresh in their mind and you’re fresh in theirs! Your company might even use it as a testimonial & it certainly reflects well on them too. It will also be a nice accumulation of recommendations over time naturally, instead of a mad-rush if you’re unemployed later.

5. Your ‘Freebies’. This is especially important for consultants, and often overlooked! Make sure to connect with the people you give your advice, support and/or guidance to (i.e. your “mentees”). Maybe it’s a local diner you love, or a charity group you volunteer for- whomever benefits from your knowledge (or simple ambition to be a good person) can repay the favor ten-fold with a recommendation on LinkedIn!

6. Co-workers. It doesn’t need to be an obvious swap- but pay attention to who you enjoy working with and why, and start giving recommendations. Link Karma will surely come your way.

7. Subcontractors, Vendors, Partnerships. If your company hired another company to do work, and you coordinated frequently with someone on their team, send them a ‘connect’ request! Provide or request a referral from them, depending what the relationship was. You never know when your NEW boss will ask you if you know someone that does ______; and it would be nice to say ‘Yes, I’ll email them now’.

8. People You Don’t Know…Yet. Under your profile Settings, set your privacy controls to be open. It’s beneficial to let anyone and everyone  browse and find you- you never know who might be looking. Also, be sure to carefully indicate who can contact you for what (i.e. reconnecting, business opportunities, consulting, job offers, etc.)- there is an unspoken rule of the acceptance of these intentions.

** Helpful Tip **

A lot of people aren’t sure what to write in their recommendation, even though they enjoyed working with you and are happy to give you one.  Maybe writing is just not their thing, so help them out. Instead of just sending the auto request, give them tips on what to write by saying things like:

“I was hoping you could write a recommendation for me based on the work I did for you on xyz project, particularly about ________ and how we handled ____________.”

OR, if your relationship is more casual, feel free to provide them with a list of bullet points to touch on (i.e. punctuality, organization, creativity, plays well with others, etc.)

Take a little time to get creative and connect. Continuously building your online reputation will establish you as a leader in your space, and as someone who is passionate about who you are and what you do. Chances are you will strengthen your current relationships and job prospects for the future, too.

Is there a group of people to connect with that I’m forgetting? Add them to the comments below!

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