A Website That Generates Leads
September 21st, 2009 | 
Author: We received an inquiry through one of our websites last week. It read:
I want a site that generates buyers that want to communicate through email. I also want automatic email first contact.
We do receive inquiries like this all the time. I want to highlight a misconception that is evident in what the lead wrote to us.
Lots of new clients come to us thinking that a new site is going to be the answer to their prayers. A site that will generate leads. Now, websites do generate leads, but not on their own. If no one visits the site, then you’re never going to see any leads.
You can’t just build a new website and expect leads to just show up on your doorstep. You need to make sure that the site is part of an online marketing campaign. Thousands of realtors think that they need to have a site in order to do business these days. They spend little money on the site and they see almost no results.
You need to invest in marketing! Marketing should actually be the larger cost. i.e. your website should cost LESS than your marketing campaign!
Of course, we advocate investing in real estate SEO for the best long term bang for your buck. Building the right site will make your SEO dollars go farther.
As a final point, and one that we’ve made before, if you invest in SEO and your site isn’t built to convert users into leads, then your investment in SEO will really be a waste.
So, it’s crucial that you making both investments. Spend the money on a good real estate website design with great features and functionality and on a well implemented real estate seo campaign and the results will be extremely profitable returns.
Posted in Leads, Real Estate SEO, real estate leads, real estate marketing | 
Tags: Leads, Real Estate SEO, SEO
I also would like to know a site link where we can generate traffic to our webpages, thanks,
Inbound traffic from links, or more importantly good inbound traffic comes from links on applicable sites. If you don’t already have a profile on trulia, zillow, etc, create them. Also, social bookmarking sites are great. Use dig, Reddit, and Del.icio.us. There is a set of icons at the bottom of each page and post on this blog. That’s a good list of sites to start with.
The key is to have targetted traffic. You don’t want users looking for a plumber. You want users looking for what you offer: real estate services. make sure you’re categorized appropriately and make sure that your links are to the right pages on your site. Not every link should be to the home page.
Thanks!
I visit your website from time to time and I must say that I like your template!
That is so right…spend money on a good site and SEO campaign.