Another SEO Myth
February 15th, 2010 | 
Author: The other day, a fellow submitted the following to one of our websites:
My name is Phillip R***** and I am representing interested parties looking to unload some top-level real estate .com domains. Here are some examples of these domains available:
austintexasrealestateagent.com
desmoineshomerealestate.com
desmoinesrealestateagent.com
desmoinesrealestateagents.com
idahohomerealestate.com
newyorkcityrealestateagent.com
newyorkcityrealestateagents.com
newyorkhomerealestate.com
arkansasHomerealestate.com
batonrougelarealestateagent.com
berkeleyrealestateagent.com
bethesdarealestateagent.com
brooklynrealestateagents.com
coconutgroverealestateagent.com
costamesarealestateagents.comThese domains, because of their keyword rich nature, will surely send an optimized website to the top of Google, Yahoo, and Bing, which can save you a tremendous amount of time and money in the optimization process.
Should you or a client be interested in purchasing or leasing any of these domains – or would like to inquire about additional domains we have available to us, please contact me at 206.xxx.xxxx via email at his.name@gmail.com.
Wow, that’s just completely wrong! The fact is that your web address does not affect your Google ranking at all. Google Doesn’t really care if your URL is bostonlogic.com or Google.com or anything else. Google cares about the content on your site, how new it is, and how many other people think it’s great.
Now, a good URL can be helpful. If you were doing a search, would you click on a website with an unfamiliar name, or would you click on a website that has your search term in it? ex. if you were looking for Newport real estate, would you click on newportrealestate.com or realestateagentsRus.com?
So, there is some value in a good URL, but don’t get carried away. Having the right URL doesn’t vault you to the top of the search engine results pages.
One last note: A lot of folks think it’s just SO HARD to find a web address that’s not taken. They search sites like GKG.net for an available domain name in vain. Well, we help clients do this all the time. Most of the time, clients are just so frustrated that the names they come up with are taken. Well, in most markets, the marquis names are taken. You’re just going to have to get a little creative.
Posted in Boston Logic, Content, Real Estate SEO, SEO Strategy, Social media, google, real estate marketing | 
Tags: domain names, newport real estate, Real estate, urls
I assume you picked “RealEstateSEO1.com” for it’s aesthetics then?
Bill,
That’s funny. In reality, you’re somewhat right. Like I said in the 3rd to last paragraph, a good URL can be more recognized by the searcher. When you Google “Real Estate SEO” you find this very blog at the top of page 1. The other results don’t have the exact words in the domain name. So, searchers are somewhat more likely to click on our domain name because of the words in it.
The point I want to drive home is that the URL itself doesn’t get you on page 1 in the search engine results pages. In fact, your URL does NOT affect your search engine placement. Google says so themselves.
Interesting and informative. But will you write about this one more?
I agree with your premise. Too many new website owners think that the domain name makes or breaks the seo potential of the site. Better to concentrate on quality content. The keyword in the url only seems to have value in low competition niches.
I somewhat disagree… The domain name definitely plays a roll in your rankings…
Sure, backlinks from High PR relevant sites hold more weight than your domain name… but your domain name can help you get quick rankings and if you had 2 comparable sites but one was keyword rich with a targeted search term… it would get a higher ranking than the other…
Your domain name realestateseo1 is using this technique and I don’t think it’s because searchers are more likely to click on you because the search term is in the domain name… In fact, people searching are more likely to look at the ranking and the title of the website… having the “1″ at the end looks more like a ‘knock-off’ like someone buying Nikee shoes instead of Nike shoes…
Just my thoughts..
i always buy domain names at Godaddy or Moniker because they are the most reliable registrars.*: