Real Estate SEO

Here are some answers to everyday questions about blogging and managing your agents’ outside blogs:

How can I persuade my agents or other agents to blog? David recently wrote a great post about the SEO army. Put that army (aka your agents) to work. Learn how to by reading more in that post.

Is it ok to have multiple profiles or blogs out there? Yes, it’s a good thing to be visible in multiple places. They offer more means through which potential customers can find and reach you. You just want to make sure that those other sources (profiles, accounts, blogs etc) link back to your site in some manner.

What are some basic things I need to know before blogging? Blogging is basically an extension of your personality, so keep that in mind as you write. It will vary from author to author. If you have multiple authors you will want to divide some of the writing workload, which also helps maintain consistency in terms of volume and style. Also keep the basics in mind, meaning good grammar and spelling.

Shouldn’t all communication come from one source? It is my professional opinion that if your agents are already spending quality time writing good posts, then those posts (if relevant to your business) might as well go up on your site. However, that varies from business to business. You will want to establish a ground rule from the onset. But keep this in mind, it’s a great and inexpensive marketing medium for your agents.

I already have agents blogging. What can I do next?Assign someone to manage some of this communication. In all likelihood you have some kind of office assistant or manager who can surely spend a little time tracking some of this communication (really it can take as little as 15 minutes a day).  A quick and easy way to do this is to either follow up with agents directly or (if you are one of those saying, yeah right) sign up with Google Alerts and track what gets published through there. Obviously if your agents are all blogging at the same place then this won’t be much of a problem.

How do I SEO my blog posts and incorporate keywords? Read this great article about the basics of SEO and you will be well on your way to a successful blog.

How can I help promote my agents’ blogs? A great way to promote your agents’ blogs, personal site or other outside profiles is to link to them, whether from your broker blog, a dedicated page on your site or some sort of other profile page.

What else do you want to know? If there any questions that I’ve left unanswered please let us know by asking the question through the comment section.

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