Real Estate SEO

Maybe you’re one of the lucky Real Estate agents? Maybe you’re the top producer in your office, the name on the sign outside, the envy of the rest of your peers. Well, and may not.

It’s a tough pill to swallow, but most of us are not the top producer in the office. There’s only one of those. In the US, there are 10 agents in the average real estate office. That means that 9 out of 10 agents aren’t the top producing agent. That’s OK. This post is for the 9 of you.

If you’ve been in the business for less than 3 years, if you’re having a slow winter, if you had a slow ‘08, then you don’t spend your whole day selling real estate. In fact, in this market, you might spend very little of your time actually selling property or working with home buyers. Your job, for a large part of your day, is to find clients.

If you’re really new to the real estate biz, then your full time job is to find clients, generate leads, learn, and cultivate your own brand. Some day, if you do this diligently and well, you’ll spend very little time looking for your next client.

I want you to know that Real Estate SEO is a fantastic investment of your time and money during this period when you have some time on your hands. If you work at achieving search engine placement now, and you have a quality website, then the leads will come. To quote a classic, if you build it, they will come. It’s true in Real Estate SEO, and you never know, old baseball players may come and visit you.

Anyway, let’s assume you’re one of the 9 real estate agents in the office that is not the top producer and let’s assume that you spend less time with buyers and sellers these days than you used to. You’re looking for a way to spend your time which will ad value to your business and help find you clients. Here are some things you can do:

• Start a real estate blog and post several times a week about your local market
• Create market reports on a monthly basis, post these on your blog and send them to your past and potential clients
• Create pages on twitter, facebook, and Linked-In and link your blog to those pages
• Make a goal of having 500 people following your business on Twitter.
• When you get to 500, set a new goal at 2000.
• Set a goal of having 500 fans for your Facebook page about your business
• Make sure you write a monthly newsletter.
• Set a goal of having 1000 subscribers.
• Make sure there’s a link to subscribe to your your email newsletter on your Twitter page, Facebook page, website, Link-In profile, and everywhere else you can put one.
• Add social bookmarking links to the pages of your site and the pages of your blog.

These are just a start. There’s a lot more you can do, but let’s talk about the effects you will see:

Many of these tasks will boost your search engine placement. This will, of course, help you generate leads, grow your email list, and engage perspective buyers and sellers. As you grow your email list, each blog post, market report, and newsletter will require the same work, but be more effective since it will be received by more people. The folks who follow you on twitter will be notified when you post on your blog. This will generate traffic for your site.

The more folks who are your fans, follow you on twitter, or on other social sites, the more traffic your site will see. Many of these are link building tasks. They will help boost your referral traffic and your search engine placement. I could go on. Suffices to say that your real estate seo campaign and your overall online marketing campaign will improve. These are not hard tasks, they just take time.

But let’s be honest, right now, you might have some time on your hands.

If you need help with any of this, just let us know. We’re happy to provide guidance and assistance.

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