Back to Basics: PPC 101
May 27th, 2009 | 
Author: I frequently am asked how to optimize a Google AdWords campaign. So here are some simple basic tips on things to follow and look out for:
Pick up a book or do a Google online training on using AdWords (AdWords for Dummies is great…and no one will call you a dummy, I promise…knowledge is power), it will help you to get to know the lingo
- Sign up for the standard edition, not the starter edition
- Use the new user interface
- Keep your content network in a separate campaign
- Have a lot of ad groups, each with very targeted keywords
- If you have real estate in different towns do a separate ad group for each town. If you have separate buildings, or building types then do a new ad group for each
- Have at least two different ad variations for each ad group
- Set up conversion tracking
- Integrate Google Analytics and your AdWords account
- Check your campaign(s) every day and edit bids continuously
PPC is a worthwhile expenditure if managed well. For branding campaigns especially PPC is great in coordination with SEO. If you have questions on managing or starting your AdWords account, Boston Logic can be of help.
What are some of the key practices you have employed that have resulted in successful PPC campaigns?
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Posted in Google, Online Marketing, Pay Per Click, PPC, Real Estate SEM, Search Engine Optimization, SEO | 
Tags: AdWords, Pay per click, PPC, search engine optimization, SEO
Rebecca, thanks for the kind words about AdWords For Dummies. Great top 10 list – if everyone just followed those ten tips, a lot of struggling businesses would be making a very good living.
The new interface can be confusing if folks haven’t been properly introduced to it. (Kind of like an American trying to drive in England.) I produced a free 45-minute webinar on the new interface, which can be accessed directly at http://askhowie.com/interface-webinar – no sign-up or credit card or first-born child required
Just fire up a browser, make sure the speakers are on, and enjoy.
Best
Howie
Howie,
I agree that the new interface can be a bit daunting at first…and do hope people check out your tutorial…it’s definitely worth the switch.
That is actually fantastic advice, appreciate it.
This is a good description for beginners. But at the end they pay more than they should. Because you need to know the detailed tricks to improve all settings in that way- that the price per action / click is as deep as possible. And at the end you need a Pro for that work, or you will pay double or triple as much as you need.