Blog Fear

Overcoming blogger’s block.

I’ve been working at Boston Logic now for 2 months, 2 days, 16 hours, and 57 minutes.  As an online marketer, blogging is a part of my job. I know I need to do it.  I know I can do it…but what should I write? There are over 171,476 words in the English language (I Googled it), and it feels like there is  no original combination left.Blog Fear

I know I’m not alone out there. There are real estate professionals all over saying, “yeah yeah I know I should start a  blog”‘ or “yeah yeah I know I need to blog more”, but what’s stopping us? We’re busy, we’re unsure, and maybe we’re afraid. I’m not talking Robert DeNiro on your houseboat fear, but maybe just fear of commitment.  Fear of needing to write something every week.

We talk a lot about WHY blogging is important for real estate online marketing and what to do to optimize our existing real estate blog.

But what about HOW? How do we get over that fear. My suggestion—let go.

Write from your phone when you’re on the bus. Write from Starbucks. Write whenever you’re thinking about something. This morning on the bus with my coffee I thought—gees why haven’t I blogged yet? And look…a blog post.

Write after you show a listing and talk about the questions asked. Write after you read an industry article that gets you thinking.

Don’t spend 2 months, 2 days, 16 hours, and 57 minutes worrying about HOW. Just do. Your keywords and links will find there way in if you write about what you know—your neighborhood,  your business, your industry.

We’re in this together, so let go and let me know what you think.

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