Real Estate Search Engine Marketing (SEM)
Search Engine Marketing (SEM) in Real Estate is the process of marketing through online search engines. Real estate search engine marketing is comprised of two major components; organic marketing and paid marketing.
Search engine optimization (SEO) works with the organic search engine results. The organic search results are the non paid results that appear in the main column for most search engines.
Real estate SEM’s second component is pay per click (PPC) advertising, also known as paid advertising. PPC advertising can be in the form of a text ad, image, ad, and video ad to name a few. The paid ads are sold on a bid system where you set a max bid and daily budget for your ads. The PPC results show up on the right hand side of search results and are typically labeled sponsored results or paid advertising. PPC ads can also appear above the organic search results on occasion.
Real estate search engine marketing is considered a science as well as an art. When running a real estate SEM campaign there are numerous statistics and influences that you need to be aware of, understand, and react to, and balance to get the maximum ROI.
For more information on SEM visit Real Estate SEM vs SEO.