Real Estate SEO

Archive for the ‘Boston Logic’ Category

The other day, a fellow submitted the following to one of our websites:

My name is Phillip R***** and I am representing interested parties looking to unload some top-level real estate .com domains. Here are some examples of these domains available:

austintexasrealestateagent.com
desmoineshomerealestate.com
desmoinesrealestateagent.com
desmoinesrealestateagents.com
idahohomerealestate.com
newyorkcityrealestateagent.com
newyorkcityrealestateagents.com
newyorkhomerealestate.com
arkansasHomerealestate.com
batonrougelarealestateagent.com
berkeleyrealestateagent.com
bethesdarealestateagent.com
brooklynrealestateagents.com
coconutgroverealestateagent.com
costamesarealestateagents.com

These domains, because of their keyword rich nature, will surely send an optimized website to the top of Google, Yahoo, and Bing, which can save you a tremendous amount of time and money in the optimization process.

Should you or a client be interested in purchasing or leasing any of these domains – or would like to inquire about additional domains we have available to us, please contact me at 206.xxx.xxxx via email at his.name@gmail.com.

Wow, that’s just completely wrong! The fact is that your web address does not affect your Google ranking at all. Google Doesn’t really care if your URL is bostonlogic.com or Google.com or anything else. Google cares about the content on your site, how new it is, and how many other people think it’s great.

Now, a good URL can be helpful. If you were doing a search, would you click on a website with an unfamiliar name, or would you click on a website that has your search term in it? ex. if you were looking for Newport real estate, would you click on newportrealestate.com or realestateagentsRus.com?

So, there is some value in a good URL, but don’t get carried away. Having the right URL doesn’t vault you to the top of the search engine results pages.

One last note: A lot of folks think it’s just SO HARD to find a web address that’s not taken. They search sites like GKG.net for an available domain name in vain. Well, we help clients do this all the time. Most of the time, clients are just so frustrated that the names they come up with are taken. Well, in most markets, the marquis names are taken. You’re just going to have to get a little creative.

If you are a proven SEO with solid search engine marketing performance to back it up, we want to hire you. We are looking for a Search Engine Marketing Superstar to join our team.

Boston Logic is a fast growing company with clients throughout the country. Our culture has a fun, energetic feel, but we are intensely busy and maintain a professional, dedicated working environment. Our employees embody an entrepreneurial, independent, passionate nature and a work hard/play hard attitude. The desire to be a part of the development and success of a growing company is a requirement for this position.

OVERVIEW:

The Search Engine Marketing Specialist will work with clients and Boston Logic staff to manage and develop online marketing initiatives for our clients. These campaigns leverage a mix of marketing and technology strategy and implementation. The Search Engine Marketing Specialist will be responsible for the planning and execution of campaigns involving Search Engine Optimization, Pay Per Click management, and email marketing campaign design, implementation, and tracking. You will be expected to produce results.

QUALIFICATIONS:

Preferred skill set and experience:
* Hands on knowledge of search engine optimization best practices
* Demonstrated performance in achieving prominent search engine ranking for multiple websites
* Experience working and communicating directly with clients
* Results oriented online marketing experience and an understanding of analytics and performance tracking techniques
* Working knowledge of pay-per-click advertising systems including Adwords and Overture. Google Adwords Qualified is a plus!
* Understanding of search engine marketing strategy
* Experience with industry standard analytics packages and metrics
* Working knowledge of social media platforms and strategy
* Email marketing experience is a plus
* Strong writing skills are a requirement

You should have experience interacting with clients and effectively communicating with several parties to achieve results. You should have 2+ years of demonstrated success in an internet marketing role. Knowledge of search engine marketing, pay per click, email marketing, web analytics and market intelligence are must haves. The ideal candidate will not only have strong technical skills, but also demonstrate superior client interaction, communication, and time management capabilities. Experience in real estate is also helpful.

Interested candidates may submit their resume to: techjobs@bostonlogic.com

Hi all,

In case you forgot, I wanted to remind everyone that we’ll be holding our first Logic Classroom this coming monday night, November 9th. Everyone is welcome to attend by Webinar. If you are a local, you can come and join us in our office. If you are interested, please email Katrina at ksierant@bostonlogic.com.

What will we cover in this session?

We’re going to cover how leads are sourced, incubated, and converted into sales via the web. We’re going to touch on search engines, SEO, social media, blogging, and how your website should be the foundation of it all. We’ll also go into effective website design based on our experience in the market.

I hope you will join us!

If you’re one of the hundreds of people who follow us on Twitter, know that you’re not alone. Based on statistics just published yesterday, Boston Logic is among the most followed on twitter. Fewer than 1% of twitter users have more than 500 followers. If you’re reading this on Twitter, you’re one of more than 1700 and counting!

http://www.techcrunch.com/2009/10/05/twitter-data-analysis-an-investors-perspective/ This is a great article by Robert Moore.

Like most web application, a large percentage of Twitter’s users don’t do anything. Lots of them don’t follow anyone and don’t tweet at all. less than 25% of twitter’s users make up probably 99% of the activity on the site.

But that’s ok. Twitter has over 50,000,000 users. The laws of large numbers tell us that a small piece of a big pie is still a lot of pie! So, if you can get our there and grad some more followers some percentage of them will be active.

In fact, I’m going to assume that only10 or 20% of our followers will actually read this blog post when it’s syndicated as a tweet (This happens automatically via rss). That’s ok that means that over 300 people will read the tweet and a few of them will click to this post and read more. The tweet will only be 140 characters.  So, this very sentence will not find it’s way onto twitter. Only the first 2 or 3 sentences of this post will. Some of our growing follower base will then click through. That’s all we want.

If you found us through twitter, let us know!

Also, we’re hiring: http://www.bostonlogic.com/careers

Thanks!

Every year we notice a trend. Real Estate brokers and agents from back from their summer vacation with new knowledge. They’ve been reading, we say. They’ve been thinking, we say. The result is that we get score of you great folks asking us for the same things.

Almost without fail, it’s something that we’ve been telling you to invest in for at least a year or two. This year, what are people calling us about? You guessed it Real Estate SEO!

Now, this is not a great big ‘I told you so’ post. We’re not that kind of SEOs. I want to know why the real estate industry just woke up during the summer of 2009? Here are my theories.

Real Estate magazine published a cover story on Social Media. Yes, we got some calls about this, we’re even designing a class around it. But the ripple effect that this had was to send real estate professionals running to the web. There they noticed just how hard it was for consumers to find them. They reasoned that if they had better search engine placement, they’d sell more real estate. It’s not a tough conclusion to draw.

Here’s another theory: after a dismal sping, the real estate brokers realized that they needed to finally cut their print marketing budget and find a new horse to bet on. They’d heard of this thing called blogging and started to write. So, what do these realtors want to know? Why isn’t my blog ranking? Sometime we get, “My blog ranks, but my site doesn’t!?” Of course the answer to these folks is that their blog should be a part of their website. Blogging on blogger.com or wordpress.com is fine, but it’s going to bring the users to those sites and not to your website.

Here’s my final theory. Every fall, real estate brokers and agents realize that they didn’t take initiative in the spring. They were too busy selling homes. They woke up on the first of the year and said, “I’m going to invest in real estate seo this year.” But one thing led to another another and they didn’t get around to it. Now, it’s time to act.

That’s ok, 8 months isn’t so long…

But really, this means that the message got across a long time ago. You didn’t need us to remind you. You just needed to remember that you wanted more leads all along.

Last word: Stay tuned for the new BostonLogic.com launching soon! You heard it here first!