Archive for the ‘SEO Technology’ Category

The Three Pillars of SEO for Realtors: Strategy, Technology & Content- Part IV

Over the past few weeks we’ve framed what SEO really means and entails for Real Estate professionals trying to stay ahead of the game. We’ve finished up our series with some advice about the Content component of increasing your web presence and remaining competitive online.

CONTENT IS STILL KING – OPTIMIZE IT!

With a strategy set and the right technology, it’s time to create some content! Great content not only engages users, it attracts links, comments, referrals, and search engine traffic. When content you create is optimized, it will be picked up by search engine crawlers and allow visitors who are searching for your content to find it and reach your site. We recommend adding new, unique content to your site at least twice each week- and keep in mind there is a direct correlation between the frequency with which you post content, to how successful that content is in attracting leads!

The Nitty Gritty

So you know what optimizing does, and you know how often to do it- but what are some day-to-day actions that you should take to actually get more leads? Watch our latest LogicClassroom video, Optimizing Your Content for Search Engines (and People!)- and you’ll be ready to go with a content bag full of techniques!

A great strategy and a great website platform will never be found if the site doesn’t have quality content and if it isn’t updated regularly. Blogging is a great way to publish content, and it’s smart to syndicate that content to sites like Facebook, Twitter, and LinkedIn.

Last Word

Getting found at the top of the search engines results is unfortunately not a black and white endeavor. While Google does use a mathematical algorithm to determine where your website ranks on a page, these equations are constantly changing in nature. It’s fair to say it would be impossible to keep up with all the calculations, particularly when you have a business to run. But there are some good places to start. With some commitment, and the right foundation, new clients will find you!

If you’re interested in learning more about how Boston Logic can help you with SEO, contact us today for a no-pressure consultation

The Three Pillars of SEO for Realtors: Strategy, Technology & Content- Part III

We’ve taken some time to break down what SEO really means and entails for Real Estate professionals trying to stay ahead of the game. With some digestible facts and tactics to employ, we’ll cover what we think should be top of mind as you consider an SEO strategy, the technology behind it, and the content production involved- all with end goal of increasing your web presence and remaining competitive online!

We started with “The What & Why?”, and then we talked Strategy- now let’s cover the technology component.

Having the Right Technology Matters

I can’t tell you how often we speak to realtors and realize the technology behind their site is so antiquated that it will actually keep them from ever ranking in Google. It’s tough to swallow, but most real estate website platforms will actually keep your search engine traffic down. You have to have updated technology and you need to make sure the company you work with can perform.

When you’re shopping for a website provider, avoid the common pitfalls by first asking for numbers. Have the site provider send you reports from other sites built on their software- specifically, ask to look at traffic and inbound leads. Next, make sure your site includes a blog. The blog should be a part of your site. Your blog should not be hosted on blog.yoursite.com or part of some other website altogether like myblog.blogger.com. It should be an integrated blog. Example: www.yoursite.com/blog. The navigation of your site should be made up of HTML text links, not images. Finally, you should be able to edit the pages of your site with unique content. If your current provider doesn’t offer all of these features, it’s time to start looking for a new one. And these are just a few of the features you need. Doing your homework will payoff!

Once you’ve got your SEO strategy down with a solid platform behind it,  it’s time to think about CONTENT. Nailing this last component down will steer you towards the top of the Google results- this may seem old hat by now, but content really is still King! Stay tuned for our final thoughts about how to make search engine optimization work for you.

If you’re looking for a solid platform to help grow your online marketing efforts, and ultimately your bottom line- check out Boston Logic’s industry leading Sequoia software for Real Estate Professionals

The Three Pillars of SEO: Strategy, Technology & Content- Part II

Rolled out of a 4 part blog edition, we’d like to breakdown what SEO really means and entails for Real Estate professionals trying to stay ahead of the game. Served up as digestible nuggets of information and tactics to employ, we’ll cover what we think should be top of mind as you consider an SEO strategy, the technology behind it, and the content production involved- all with end goal of increasing your web presence and remaining competitive online!

Last week, we kicked off with “The What & Why?” of SEO…

Now Let’s Talk Strategy

Getting found at the top of the search engines results is unfortunately not a black and white endeavor. While Google does use a mathematical algorithm to determine where certain search terms rank on a page, these equations are constantly changing in nature. It’s fair to say it would be impossible to keep up with all the calculations, particularly when you have a business to run. But there are some good places to start, and with due diligence and time, you can compete for a findable spot.

The most common mistake that SEO novices make is to assume that everyone types the same keywords into Google. That’s just not true! In fact, well-optimized websites see visitors who type in tens of thousands of different keywords.

Google Algorithm Trends

Even though you’ll never be able to dream up every term that someone might search on, that’s ok, because you don’t have to. A properly optimized site will rank in the results for tens of thousands of terms. So, your site will be found by people who search on all sorts of keywords, not just the ones you can think of.

Focus, focus, focus!

Still your site should be focused on the markets you serve and the kinds of buyers and sellers you want to work with. For agents, we always recommend to focus, focus, focus! If you work in Los Angeles, for example, there are literally thousands of realtors who might try to rank on page 1 in Google for a term like ‘LA Homes.’ Why set yourself up for all that competition? Pick a few smaller towns and neighborhoods you know. Focus your efforts. Then, you’ll start seeing the leads come in for buyers and sellers who want to own or sell in the markets that you know best.

Now that you’ve done your research, and you’ve got a pretty good strategy mapped out- what’s next? Our next edition will focus on the technology component of SEO. A blueprint isn’t any good without a foundation- like a house built on cement, a good SEO strategy needs to be backed with the right technology.

Learn more about how Boston Logic helps Real Estate professionals map out successful SEO strategies and run online marketing campaigns that produce results!

The Three Pillars of SEO: Strategy, Technology & Content- Part I

Rolled out of a 4 part blog edition, we’d like to breakdown what SEO really means and entails for Real Estate professionals trying to stay ahead of the game. Served up as digestible nuggets of information and tactics to employ, we’ll cover what we think should be top of mind as you consider an SEO strategy, the technology behind it, and the content production involved- all with end goal of increasing your web presence and remaining competitive online!

Let’s Start with the “What” & “Why”

Search Engines are the single biggest source of traffic for most websites. Search Engine Optimization (SEO) can be simply defined as the process of getting found on search engine sites like Google, Bing, and Yahoo! On the technical level, SEO considers how search engines work, what people search for, the actual search terms typed into a search bar, and which searches are preferred by your targeted audience.

Why is it Important?

Well, h2001 pie chart imageere are the facts: According to NAR’s 2010 “Profile of Home Buyers and Sellers”, 89% of home buyers searched the internet ‘frequently’ for a home in 2010. And the share of home buyers who found their home on the internet jumped from 8% in 2001 to 37% 2010. Not surprisingly, these numbers are continuing to grow.2010 pie chartWhat Does it Get Me?

The next logical question is, “what exactly does SEO get me?” It gets you LEADS. And not just any leads…but qualified leads. These are the buyers or renters searching for specific types of properties in specific markets – and when they do search you want to be found right at the top of the search engine results.Capturing LEADS

Finally, SEO is a rare marketing medium. For most marketing media, consistent investment will get you consistent, flat returns. This is much like renting a home. You pay a fixed rent and you get a place to live. When you invest in SEO, you’re constantly building on your earlier investments. This is like buying a home instead of renting. Your dollars build equity. A well implemented SEO campaign sees better and better results as time goes on. Your website traffic and lead count goes up and up and up!

Stay tuned for the next edition, and we’ll talk STRATEGY.

Want to learn more about how Boston Logic helps Realtors deploy a comprehensive and successful Online Marketing campaign? Contact our Marketing Team today! (There’s no pressure, we promise).

Image Optimization Strategy: Client Q&A

I received this inquiry from a real estate SEO client, and thought I would share my response -

Q: “I recently read an interesting pointer in Realtor Magazine regarding naming photos. It recommends taking care with image names and not to leave camera-coded numerical file names on the images – rather retitling with relevant words. It further claims Google will recognize the keywords associated with those images and direct consumers to your website. I wanted to ask what technique/strategy you would recommend when naming photos during the download process. I noticed that when I hold my cursor on the photos on our blog, the photo title is revealed. Any insight or guidance is appreciated.”

A: Yes, it is very important to re-name images when you upload an image to your real estate website or blog! This is known as image optimization, and it is similar to optimizing a blog post or web page. Search engines do crawl photos (i.e., when you conduct a Google Image Search) so it’s best to optimize the photos when you upload them. You can do this by using your SEO keywords whenever possible: in the title, alt. text, or description.

Take a look at the image below – which is a screen shot of an image upload on WordPress – to see the steps involved in optimizing an image:

How to Optimize an image in WordPress

It’s also important to make sure that the keywords you are using are relevant. If you have an image of a generic beach – Wesagussett Beach, for example – title it as such. Using one of your keywords that has nothing to do with the image such as “Weymouth Homes for Sale” will not help your rankings and will not drive the relevant traffic that you are looking for. Additionally, the image alternate text (alt. text) and descriptions should be relevant and accurate.

To give an example, if you have an interior kitchen photo of 1482 Elm Street, don’t name the image <1482ElmStreetKitchenWeymouth>

  • Make sure that the words have spaces so the search engines can crawl them as words and not 1 giant keyword
  • You can make a title that specific, but if you are looking to increase your SEO rankings, you can name it something like “Elm Street Interior Kitchen Weymouth Home”. That way, you have the specifics of what street it is on if people are searching for it, as well as one of your SEO keywords  (“weymouth homes”) incorporated into the title.
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