Archive for the ‘Facebook for Business’ Category
Leveraging social media is an important part of any real estate marketing campaign. Facebook is the most popular of all social media networks, and utilizing its features and applications will help you reach potential leads and get them to visit your real estate website.
You can read about all the benefits of marketing your real estate business on Facebook in this Sequoia Blog Post on Facebook Marketing. While this post is still informative with relevant data, Boston Logic knows that Facebook never stops updating its user interface – and you no doubt have noticed the recent Facebook visual upgrades for your user profile.
Thus, the steps in which you create your own Facebook Page – for a brokerage or individual real estate agent – has changed. Follow the steps below to create your own Facebook Page: it’s easy, we promise!
1. From your ‘Home’ Page of your Personal Profile, select the ‘Ads and Pages’ menu below your thumbnail photo.
2. From the ‘Pages You Admin’ screen, click the ‘+Create Page’ button at the top right corner of the page.
3. For most real estate agencies or real estate agents, you will select the “Local Business or Place of Interest” section.
4. Once you click this item, a form will pop up to prompt you to complete important information regarding your business.
Select ‘Real Estate’ from the drop-down menu, and fill out the relevant business information, like address and phone number. Check the box stating you have read the Facebook terms, then click “Get Started”.
Once you’ve created a page, Facebook provides you with helpful steps to help enhance your Page. You can begin by filling out your Information Tab, suggesting your friends and family become Fans by ‘Liking’ your Page (click the ‘Suggest to Friends’ link below your Fan Page Profile Image), and uploading Photos!
Looking for a new real estate website? Contact us for more info on our real estate web design, or to discuss our further real estate SEO services.
- Over 70% of online consumers start their search for products, services, and information by typing in what they need on a search engine. You probably can’t afford not introducing your company and yourself to this process (AND an enormous new audience!)
- Most internet users don’t bother clicking past the first couple search results pages (many don’t even bother reading past the first one!) so it’s clear why a good position on the first page is paramount to your success.
- Unlike paying for a banner advertisement or a sponsored listing on a search page, you can’t buy a good position in the search engines. What you can do is invest in SEO (Search Engine Optimization) to target visitors, provide publicity, exposure and revenue.
- While you cannot actually buy the keywords that will optimize your website, it helps to imagine that you are in fact paying for them. This will help you narrow down your list until you have the ones that will most effectively drive traffic to your site and provide the most return on investment.– For example, “BC apartments” might have a TON of global searches that aren’t relevant to a Boston
broker because they could be searches for apartments in British Colombia rather that Boston College.
- When choosing a keyword, you must understand that the more popular the keyword is, the more competitive it will be to achieve a high ranking for it. Typically, very general keywords tend to be more competitive. For instance, “Apartments” is extremely hard to rank for, but “South End Apartments” is much easier to achieve a high ranking for. Take advantage of the free Google Keywords Tool to determine a keyword’s difficulty rating in Local and Global Search Volumes. If you are a local company, place your focus on ranking high in your Local Search Volume and don’t worry about how you rank globally.
- Don’t be afraid to use specific keywords. With the advent of Google Instant, online consumers are naturally becoming more intelligent searchers. The search results morph in real time for each letter typed into the Google search box, so often consumers end up typing in very specific search terms. Search results now will appear and change almost instantly as the keyword phrase in the search box is edited. This will start getting rid of the need to scroll through pages of results; rather consumers will just refine their search and focus on Long Tail Keywords.
- After you determine how competitive a keyword is, you have to figure out how much traffic it will drive to your site. Luckily, there is no need to hire a psychic to predict the success of each keyword.There are two ways to predict the traffic from a keyword:
- Use industry standard keyword research tools such as Overture or WordTracker. These won’t be 100% accurate, but they offer a basic estimation of traffic flow.
- Set up a Google Adwords (pay-per-click) campaign that ties into web analytics. While Pay-Per-Click advertising is not the same as SEO because it is paid for, you can use Adwords to see the exact keywords that were typed in the search engine by a visitor. To start out, make sure to check the setting “broad match” so that you allow a variety of keywords to prompt your advertisement. While you have to pay for this service (you can rank for the first paid advertisement slot within 24 hours) it will help you learn about the keywords that will benefit your website.
- After you pick your keywords, it is important to make sure you aren’t just shoving keywords into your site without good content. Even if your site is easily found by search engine robots, you must have unique, correct, specific, and appealing content in order to entice online consumers to actually stay on your site. Updating your content often is also important; if you regularly update your website, you are giving consumers more reason to return. One of the best ways to ensure new content is to blog. We recommend blogging at least twice a week to keep a constant stream of content flowing. Search engine robots will also visit your site more often as it is updated, leading to a quicker index in the future.
- One of the hardest parts of SEO is acquiring incoming links. The only way you can make sure that other people link your website is to have good content. This is something that is sort of out of your hands, but by networking and blogging, you can often acquire incoming links. It is important to create social media accounts on popular websites and add links to your website on your profiles. Good websites to make accounts on are Facebook, Twitter and LinkedIn. It is also helpful to add your website to directories like Yelp, Google Places, Yp.com and industry-specific directories like Angieslist.com. You should also register your website’s blog on blog directories like Blogcatalogue.com.
- Do not try to fool the search engines. While it may seem appealing and easy just to stuff your website full of keywords to up your traffic, it is the easiest way to get your website penalized or even banned from search engines completely. Search engines need their results to reflect accurately on content, not on link farms, alt text spamming, cloaking or keyword stuffing.
Thanks to everyone who attended our Boston Logic Classroom last night for our ‘Keeping Up with Facebook’ presentation! If you missed the class or need a review, you can view a slideshow of the presentation below:
Tomorrow at 5:00 pm we will have our Logic Classroom covering some of Facebook’s latest applications and updates.
Facebook is now more than ever an integral aspect of any real estate search engine marketing campaign. The popular social media site hasn’t stopped growing – and neither can you. Facebook’s recent upgrades to privacy settings make it easier for you to control what your viewers can see, and who sees what. We have had Facebook training sessions in the past, at which you have probably learned the basics: but in this Logic Classroom, we are going to take this knowledge to the next level.
Little time and discipline is required to fully utilize Facebook for your real estate social media business strategy. We’ll talk tomorrow night about how to formulate appropriate campaigns and methods, and how to more effectively streamline the content production effort required for your real estate internet marketing campaign.
For this classroom, you are more than welcome to attend at the Boston Logic office (view map), or to participate through an online webinar at your convenience. This is an excellent opportunity to learn real estate SEO best practices and other means of search engine marketing to further grow your business.
Contact Katrina at firstname.lastname@example.org or 617-266-9166 to attend. Please also specify if you will be attending in the office or online via webinar. See you there!
Just a few days ago, an organization created a challenge. The goal was to get 1,000,000 people to be their fan on Facebook. The results are truly spectacular. How did they do it. It was actually pretty simple. The key was that they gave instructions:
1) Click “Join”
2) Click “Invite People to Join” to the left
3) Invite all your friends.
Here were the results:
Day 1: 987 members.
Day 2: 2,191.
Day 3: 5,175
Day 4: 8,798
Day 5: 17,408
Day 6: 38,852
Day 7: 105,119
Day 8: 202,262
Day 9: 508,726 members!
It looks like by the end of today they’ll have their 1 million fans. http://www.facebook.com/group.php?v=info&ref=mf&gid=283600686512
Now, this is a group that supports same sex marriage. They produced a huge amount of awareness in just a week and a half. You might have heard about another group, supporting the fight against breast cancer, who encouraged women to post the color of their bra on a particular day. Millions of women were simply posting a color as their status update. Black. White. Blue. The results were incredible.
The other factor here that should not be overlooked is Cause Marketing. Lots of folks are passionate about same sex marriage. Millions of us would love to see a way to cure or prevent beast cancer. If you’re in a for profit enterprise, there are ways to get the same zeal behind your brand. Here are a few ideas:
- Work with an organization. Think of how you can be carried along with the cause. RE/MAX is doing some good work with Susan G. Komen for the Cure, just as an example.
- Create something that people want to be a part of. It doesn’t have to be a cause. It could be a conversation group. Could be a place where bragging goes on. it could be a trend that people want to be a part of, just make sure your company is associated with whatever you create.
- Make it a challenge. These folks said “I bet we can get 1 million fans in 10 days.” And people took this on as a challenge.
Final note: Look at those numbers above. They’re experiencing exponential growth. they started with 1000 people and grew by 2x or 3x every day. Just remember, they started with 1000. Now, I have a few hundred facebook friends and so do most of the folks I know. If this sounds impossible to you, think again.