Archive for the ‘Twitter Marketing’ Category

RE Bar Camp Chicago Recap

Thanks to the folks who made the RE Bar Camp in Chicago possible. Tony, Todd, and others, thank you!

BL attends Chicago Bar CampI have to say that the day was one of the most discussion oriented Bar Camps I have  experienced. Most sessions weren’t lead by any one person. Often, there were people in the session who knew more about the topic and answered a lot of questions, but really, a conversation ensued.

There was no PowerPoint, no white boards, no presentations of almost any type. This certainly made for a different kind of Bar Camp.

The sessions on SEO and Facebook were, in my opinion, certainly lively – but here’s my biggest takeaway, and one that I think a lot of realtors need to realize:

Many Real Estate professionals, especially those over 40 (not to be ageist here…), look at Social Media and the web as a new thing they HAVE to do. Someone at the conference said that they need to start “checking” Facebook 2 or 3 times per day. I think this is a misconception.

Reality has changed. The way we compose a relationship has changed. How we communicate has changed and will continue to evolve. You don’t check Facebook a few times every day, you’re constantly on Facebook. Your phone gives you alerts, and you get emails. Twitter will text you if you want. That’s how it’s been since the beginning. Social Media is a big part of how we relate to one another now.

If the realtors who were at the conference make social media a part of their lives, then they won’t see it as a new marketing medium or a new way to find clients, they’ll see it as a new space for connecting and communicating…with family, friends, clients, corporations, candidates, you name it.

Social media is not a new marketing tool for realtors. Social media is a new part of life. Make it part of yours…

Looking for a good place to start? Check out the last presentation from our LogicClassroom series, Marketing Your Business on Facebook | Logic Classroom May 2011, hosted by our resident marketing expert Angela Davis. And be sure to sign up for the next one on Tuesday, June 14th!

The team and I at Boston Logic are looking forward to another memorable and educational RE Bar Camp in our home town in a few weeks – hope to see you all there!

Twitter To Launch Real Time Web Analytics

After talks of website analytics being offered since December 2009, Twitter is finally jumping on the Analytics train. Twitter, one of the top social media sites in real estate marketing, recently announced at a company conference earlier this week that the popular social media site plans to offer up free, real-time  analytics in the fourth quarter. There will be a phased roll out of the analytics dashboard to show users valuable information (specifically those using Twitter for their real estate business) on how their tweets are being spread, and who is of significant influence in their network.

Fortunately, following the Google Analytics example, Twitter will not be charging for its analytics feature, which was a concern as the company’s execs had alluded to the feature’s potential revenue as a possible business model in the past. Ross Hoffman of Twitter’s development team commented that Twitter would also incorporate the technology it’s using to measure tweet “Resonance” for search results and other similar features.

When the idea was first broached in December, the announcement of the Website Analytics feature was in reference to use of commercial Twitter accounts, which you would have to pay for, that contain premium features like multiple Twitter authors and an Analytics Dashboard – similar to LinkedIn’s premium accounts. However, this notion was also born out of the idea that Twitter would one day be a paid service, and as of yet there doesn’t seem to be any indication that there will be a Twitter business model.

Since that late 2009, Twitter has also matured significantly. It has been steadily competing with third party developers, and the company has consistently grown by purchasing and launching new software, such as mobile products. As for the Analytics offering, the Twitter App lists 151 applications to better understand the Twitter component of your real estate internet marketing campaign. This is great news for those of us in real estate marketing to help manage and understand Twitter presences.

Source Article: Twitter Analytics

LogicClassroom #1: Real Estate Lead Generation

On Monday, we offered our first Logic Classroom. Realtors from all over the country dialed in. Local agents joined us in our offices!

Our next Logic Classroom will be on 12/8/09. Learn how to turn your blog into a lead generation machine!

If you missed the class here’s the slide deck:

Stick to your Guns

If you are not already among the many Realtors on Twitter then let me ask this, what’s keeping you? If you are on Twitter, are you posting regularly? Besides SEO experts, Realtors are among the highest professionals “micro-blogging” on Twitter.

Here’s why: it’s an easy account to set up, only 160 characters for your profile, though that seems to be a challenge for some, you can link to virtually anything or anyone, it drives traffic, establish a direct connect to your blog, and could generate leads…

I digress…

This post is actually meant to remind, nay urge, you to keep up with your writing.  Whether you are on Twitter, Active Rain, your own blog or any other forum for that matter, you have to stick to your guns! I know that we’ve said this before, we’ve even given you tips on things to write about.

The reason I bring up Twitter, again as I said there are lots of Realtors using it, is that I noticed that there is a large number of Realtors who join and then post once or twice, or otherwise only once every few weeks. Really, to gain more followers and potential leads you have to keep writing. If people see that you are genuinely connecting to the readers and/or followers then they will keep coming back, not to mention they will share what you write. And really what is the excuse, Twitter after all is a “micro” blog where each post only requires 140 characters. You can also download (most free, just Google twitter applications) applications to your desktop or smartphone, just so you can twitter at your own convenience any time you want, from anywhere too.

If you follow us on Twitter we even give you tips on things you can talk about. Our tips don’t only apply to Twitter either. Tips such as: talked about a featured property, pose questions to your readers and/or yourself, give advice, neighborhood news, current events etc., can be practiced on any forum. So, give it a try, you never know unless you give it a try and stick to it.

Your Inbound Marketing Strategy for 2009 – Steps you can’t skip!

The vitals of success for inbound marketing are (1) well-written and relevant content, (2) in-bound links, and (3) fans, friends, and/or subscribers. The first two figures are largely covered by SEO, but once you throw blogging and social marketing networks into the mix you open up a whole new realm of possibilities. We already know that Google is looking more closely to see if your efforts incorporate all of these things, and so good marketing practices should incorporate all three.

We recommend using social networks like stumblepon.com, twitter.com, linkedin.com, facebook.com, etc. Stepping into the social media realm also means making yourself more public via the use of online videos, webinars (online video training or web seminar) and podcasts (like a radio broadcast), and don’t forget to go Mobile (stay tuned for more on this).

Social media really isn’t the next big thing anymore, but it’s not too late. Like with all good things it’s best to get started later in the game than not at all. What is new, however, is the way that it’s being used in conjunction with the tried and true search engine marketing practices.

Ever curious about what people are saying about your business? When you become part of these larger networking communities you’ll start to get more of a sense as to what is being said, and in the event that someone has a negative review about you (she said what?)… now you have a means by which you can counter and respectfully disagree. Of course you’ll also want to promote yourself in a more flattering way any chance that you get. And, don’t forget, all those fans and/or friends that you are gathering will help you promote your content as well.

Ultimately, you want to become more engaged with others, and in turn engage others in your community. Beside publishing good content you will want to monitor not only what people are saying about you but also what is being said about your field (hint: your key words). Sure you can use Google Alerts, but why not give Twitter a try. Hubspot recently published a good article on “how to use Twitter for marketing“… so use it. Through Twitter’s search application you can actually see what people are saying about things and/or you, and then you can subscribe to a feed for your query. It just might be your next lead!

As Twitter and other social media services evolve, they are becoming a key part of search engine optimization strategies. All of your efforts should work together; (1) SEO (plus PPC), (2) your blog, and (3) your social marketing network. These efforts, combined, help to increase the number of inbound links and spread your content through more and more channels … all of which makes for a highly efficient inbound marketing strategy as you head into the new year.

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