Leveraging social media is an important part of any real estate marketing campaign. Facebook is the most popular of all social media networks, and utilizing its features and applications will help you reach potential leads and get them to visit your real estate website.
You can read about all the benefits of marketing your real estate business on Facebook in this Sequoia Blog Post on Facebook Marketing. While this post is still informative with relevant data, Boston Logic knows that Facebook never stops updating its user interface – and you no doubt have noticed the recent Facebook visual upgrades for your user profile.
Thus, the steps in which you create your own Facebook Page – for a brokerage or individual real estate agent – has changed. Follow the steps below to create your own Facebook Page: it’s easy, we promise!
1. From your ‘Home’ Page of your Personal Profile, select the ‘Ads and Pages’ menu below your thumbnail photo.
2. From the ‘Pages You Admin’ screen, click the ‘+Create Page’ button at the top right corner of the page.
3. For most real estate agencies or real estate agents, you will select the “Local Business or Place of Interest” section.
4. Once you click this item, a form will pop up to prompt you to complete important information regarding your business.
Select ‘Real Estate’ from the drop-down menu, and fill out the relevant business information, like address and phone number. Check the box stating you have read the Facebook terms, then click “Get Started”.
Once you’ve created a page, Facebook provides you with helpful steps to help enhance your Page. You can begin by filling out your Information Tab, suggesting your friends and family become Fans by ‘Liking’ your Page (click the ‘Suggest to Friends’ link below your Fan Page Profile Image), and uploading Photos!
Looking for a new real estate website? Contact us for more info on our real estate web design, or to discuss our further real estate SEO services.