Investing in SEO – Waiting CAN hurt you!

Are you considering an investment into real estate SEO? How long have you been considering the investment? You need to be careful. Waiting can hurt you!

I’ve seen it many times. A client comes to us and considers an investment in SEO. They weigh the pros and cons for a while. They say, “Maybe in a few months,” and don’t make the investment. 6 months later, they come back to us again considering SEO for their real estate website. Only now, a few of their competitors have already invested in SEO and the client knows they’re behind in the game. They feel even more pressure to invest now and they make the move. What they don’t know is that they now have a tougher hill to climb. Here’s why:

  1. URL age – What you may not know is that the age of your web address contributes to your search engine placement. So, if you’re trying to SEO your site and you’re up against folks with URLs that were registered 10 years before yours, you are at a disadvantage.
  2. Don’t think for a minute that they other guys are standing still. For good terms, SEO is a constant competition. The other guys are adding content, links, and optimizing pages all the time. So, you need to catch up. It’s as though they’re collecting sea shells the entire time you’ve been waiting. If you want to have as many as they do, you’ll need to play catch up.
  3. SEO takes time – Most of those procrastinating clients realize that if they had made the investment in SEO 6 months ago, they would be reaping the benefits now. When you start to SEO a site, you won’t see immediate results. It just doesn’t work that way. You have to give the search engines time to come back to your site and place your site into the search engine results pages(SERPs). In addition, there’s the actual effort that an SEO professional will have to put into your website. This all takes time. Not to mention, once you’re in the SERPs, and users come to your site and inquire, you’ll still have to take them through your entire sales cycle. This too takes time. So, you actually see the revenue which is a result of your SEO months later.

SEO is a long term investment. Smart investors know that starting an IRA early in life is a smart strategy. SEO is like the IRA of online marketing. Your investments today will pay off into the future and starting sooner means greater returns down the road.

If you’re considering making an investment in SEO and you’d like our honest advice, please don’t hesitate to contact us by phone or email.

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