Real Estate SEO

At Boston Logic, we’ve always had a philosophy and it goes something like this:

“You’re in the real estate business, we’re in the marketing and technology business. You shouldn’t be expected to run your online marketing campaigning. That’s our job.”

Our clients take comfort in the fact that we know what we’re doing and they see the results, so they are happy and loyal. I bring this up because it illustrates an important reality about buying premium services. It’s unrealistic to become an expert before making every single purchasing decision. What you need to know is just enough to make an informed decision. Then, you can go back to doing what you do best, Real Estate.

The other day, I spoke on the phone with a real estate broker who had, unfortunatley, missed the important first step. He hadn’t informed himself enough and therefore had made a poor decision. When I asked him how his PPC campaign was going, he told me that he was encouraged by the number of impressions that his SEM manager had generated for him. So, I asked how many visitors this had brought him, what his click through rate was on the campaign, and what his cost per lead was. He had no answers.

When we’re managing a campaign, impressions aren’t a bellweather. Sure, they’re a part of the equation, but they are certainly no measure of success. This broker wanted to bring more visitors to his real estate website and sell more homes. He is spending money on a PPC camaign and he’s got no idea how it’s performing. All he knows is how often his ad is coming up.

If you’re looking for an SEM or SEO vendor, make sure that they are willing to educate you on the basics of how they’ll be doing their work. If they can’t explain it to you, then you should assume they’re hiding something from you because they probably are.

You need to be an educated buyer. Here’s a useful page about SEO vs PPC. Also, if you read this blog regularly, we touch on many of these topics and we’ll continue to educate you on real estate seo and ppc. If you want us to explain the basics to you, we’ll do so free of charge. Just drop us a line on the contact us page.

If I can leave you with one parting word today: Be an educated buyer. It will make you far more successful.

Have a good weekend and good luck with your SEO.

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