So, every once in a while, I read an article that makes some great points.
Mike Parker, who I’d never heard of before, wrote an article for Broker/Agent Social network and it touches on a lot of good facts and points. The web address and a link to the article are below.
The article is entitled Traditional Agents Earn $36,700 Annually; Internet Agents Earn $100,000+ Annually. It’s an attention getting name for sure. The article goes on to tell how real estate agents have a lot of trouble existing solely on the money they make from being in the real estate biz. That is, accept for the folks who have embraced the internet.
Now, I don’t agree with everything Mike said. Intelligent and reasonable folks can disagree. That’s fine. But I’m going to highlight some of his points and I also want to look at some of the comments he received.
The best part of the article is that Mike tells us that the average “Internet Agent” makes more than $100,000 per year. Now, I’m not sure that the numbers are quite that high, but let’s assume that the Internet Agent does make a lot more than the average agent. Who is this agent? Well, they get 70% of their leads online. They sell more than one home each month. And lastly – and I don’t really agree with this statement – Mike tells us that they have a positive outlook for the future because, “There are no economic downturns online.” That last quote is not completely true. That said, there’s a reason why we’re seeing Boston Logic’s real estate clients growing in a down market. The reason is online marketing: SEO, SEM, and social media. A general embracing of online strategies to succeed in real estate marketing.
Mike tells us that the AVERAGE Real Estate agent doesn’t get many leads from their website. Well, regular readers of our blog will tell you that we’re not surprised to hear that at all. In one of the comments, a reader says that they have a website and haven’t seen results. Again, no surprise. Mike’s comment in response is really quite spot on. Mike says that it’s likely that the strategy wasn’t implemented properly. Just having a website isn’t nearly enough. Yes, you need to invest in online marketing. Yes, it will cost you money. The Real Estate brokerage business is like any other, you have to invest money to make money.
Next, Mike makes a great point saying that you need professional Real Estate SEO help. He says, “…let someone manage a site built just for you that produces these leads, and that site must employ the best in REAL SEO…” I’m not sure what he means by Real SEO? I’ll assume he means white hat techniques that won’t get you banned from the search engine results pages. Of course, Mike is right on the money. You probably need a professional and you need to have a site that’s build just for you that produces leads. Not some cookie cutter template site. Read our Snake Oil category to learn who not to buy from.
Now, it’s very important that you remember a few things. In order to succeed online – in order to see a return on your investment – you’re going to need a site that gets visitor traffic, you’re going to need a site that generates leads, and you’re going to need to follow up with those leads. I think we’ve posted about a dozen times on just those topics. Here are some recent posts that back up just what the stats from NAR tell us:
Here’s how you can get to Mike’s Article:
Thanks for reading.