With the increasing use of “instant” devices, it’s no surprise that yet another tool in line with IMs and texting has emerged. This new tool is the “Quick Response”, or QR code. We recently had a client incorporate QR codes into their listings on their real estate website design, and we wanted to write up a quick post on what exactly QR codes are, and how they can be applied to real estate marketing.
How do QR codes work? Currently, a person with a cellphone with QR enabled code-reader software can take a picture of a QR code on their phone, and will be taken to the website for that QR code. Pretty cool, huh?
In order to benefit from the codes, the target customer must have a web-enabled phone: a trend that is becoming more common and continues to increase as time passes. Then the user can take a picture of the QR code, and be brought to the specific cellphone-optimized web page that the company’s web marketer wants them to see. These codes can also be anywhere – they are in print ads, brochures, outdoor advertising, etc.
For a retail example, Ralph Lauren is using QR codes to direct their buyers to a website for taking clothing orders directly from their phones. That’s great, but how can we use this tool in real estate?
There’s actually some innovative marketing going on in the real estate field. One example is having QR Code Lawn Signs, which not only has a very high “cool factor”, but also give the potential lead easy access to a real estate website with color photos and full detail listing information. You also do not have to have the sign at the home for sale: you could place to code anywhere, such as in at a local home show or open house – and your website listing will get traffic .Remember, you can also have a code for your personal website as well by placing it in your advertisements or business cards.
So let’s put on our real estate internet marketing caps and think about the business potential. The number of users that will have phones capable of using the codes will jump dramatically in the next year or so, and many businesses could see more targeted traffic to custom listing sites from the QR codes. Start to consider now whether creating a QR code plan would work best for you, your business, and your potentials.