Real Estate SEO

Let’s break down some logic, shall we?

1. Real Estate Broker/owners are in the business of providing tools and services to their staff of real estate agents. The more productive agents a broker has working for him/her the more successful the company will be. The Broker/Owner’s client is the agent.

2. Therefore, Real Estate Broker/Owner’s main competition is other real estate office owners.

3. The Real Estate Broker/Owner will recruit and retain agents by giving them better tools and services than the competition and by helping his/her agents perform better (earn more money) by working with his/her company than with the competition.

So, if you want to retain and grow your staff of real estate agents, you have to out-provide the competition. You need to give your real estate agent customers better opportunities for success than the other agencies in the area.

Real Estate SEO is a perfect example of this.

First of all, if you employ good real estate seo, then you’ll achieve superior placement in the search engines for applicable terms. This high search engine ranking will bring visitors to your real estate office’s website and, assuming your site is a good one, will generate leads. These leads can then be distributed to your agents

Each lead is another opportunity that the broker/owner is providing to their agents. A well SEOed real estate website can generate thousands of leads per month. If you give each of your agents a portion of these leads and you give them the right tools to incubate these leads into buyer and seller clients, then you will be helping your agents succeed (make money). If this happens consistently, then you will retain your agents as they will know that the leads you are providing are bringing them business.

Next, search engine placement isn’t something that everyone can have. There are only so many terms and only 10 places on page 1. If you can achieve prominent search ranking for the right terms, then you’ll be getting a share of the online leads that others offices are not.

Put up a second site, invest in some additional real estate seo, and you’ll be taking a second share of the web leads. The search engine position that you achieve is yours and some other office cannot invest and gain the same advantage. No two sites can occupy the same spot in the search engine results. So, if you get to position #1 and maintain, you’ll have a competitive advantage in the recruiting market.

Lastly, when a real estate agent, new or experienced, goes looking for a job to to switch firms, where do you think they look? Yes, they search the web. Potential recruits will judge you based on your website and search engine placement. This is easy to understand, if you built the perfect search engine, wouldn’t you have the best real estate firm in town at the top of the results on page 1 for the search term “town name” real estate. I would.

Happy Holidays!

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