How many ways do you think Social Media can contribute to good real estate SEO? Jot down a list and then compare it to mine. If I left off any major ones, please let me know. Here goes:
- Blogs are social media. Blogs only get read when there’s new content. New content helps your search engine placement.
- You can syndicate your content (let’s say from your blog) to social media sites. You could even feed your real estate listings, by RSS to your twitter and Facebook profiles.
- Many social media site pages are public. These pages are bound to have links back to your site. Linking will improve your SEO.
- Social bookmarking links on your site will produce back links from those sites (Digg, Reddit, Stumble, etc.) to your site. Again, these links will improve your SEO, your rank, and bring you more traffic and more leads. Remember real estate buyer and seller leads are the goal, not just ranking!
- Users spend a lot of time on Facebook, Twitter, and many other social media sites. The referral traffic will help you gain more visitors, more clients and sell more real estate.
- Promotions have more power with social media. Post a promotion on your site, edit your PPC ads accordingly to drive clicks, broadcast the promotion to your Twitter followers, Facebook friends, and LinkedIn connections and watch your traffic spike.
- Remember that real estate SEO is about leads and customers. What you care about isn’t always ranking but leads and real estate transactions that come from those leads. Use your analytics system, like Google analytics, to look at the social media sites that are driving traffic and leads to your site. My money says that you’ll see a good conversion rate on this traffic.
- Chatter on Facebook and Twitter can fuel your blog. Look at what the people are saying about your real estate market, your real estate business, even you as a real estate agent. You’re likely to get inspired and find a topic to blog about. Also, here’s another post about blogging inspiration that could be helpful.
- Social media is all about linking and showing the world what you’re up to. As a result, your friends and followers are likely to check out the stuff that you’re pointing them to. So, engage your community, send them to your site – full of great resources and information – and they’ll convert into leads.
Ok, that about exhausts my list of how Social Media can improve your Real Estate SEO. I’m sure there are many others that I forgot, but I have to get back to SEOing a couple of sites today. I look forward to your additions to my list. Leave them as comments please. Thanks.