About a month ago, Rebecca composed a great post called “Real Estate marketing during tough economic times.” Apropos indeed, a client of ours called me the other day. He mentioned that the current real estate market was going to make him less lazy. He realized that he was going to need to be conservative and spend less. He’d have to dedicate his time rather than his cash.
The way to make this work in a real estate SEO campaign is obvious. Blogging is the answer. You can buy almost as many paid clicks as your budget will allow, but what happens when your budget shrinks? How do you keep those search engine visitors coming to your site? How do you keep your leads coming?
If you’re dedicated to blogging, you can replace those paid clicks with organic search engine traffic. No, you can’t flick the PPC switch off on Monday and turn on the organic SEO visitor stream on Tuesday, but you can start blogging regularly now and see the traffic in a month or two.
Also, start using social media. Twitter, Facebook, social bookmarking sites like Stumble, Reddit, and Digg, they’ll all bring you visitors. One of the largest traffic sources for this site is Twitter. Also, we post on Sphinn all the time since it’s highly applicable to our blog’s topic, real estate marketing and real estate seo. This brings us traffic too. Sure, the search engines are our main traffic source, but there are lots of others and we don’t pay for any of the traffic that comes to this blog, not out of pocket anyway.
Now, we’re not narrow minded. We know that time is money and if you’re going to invest your time into writing blog posts and using social media, one could argue that there’s still a cost. I couldn’t agree more. SEO is not free in any way. What I’m saying here is that SEO is an investment. Virtually all investments take time to mature and we have to invest with what we have. If we have cash, we can invest those funds in paid clicks. If we have time, SEO allows us to invest that time in order to achieve better search engine placement. This, in turn brings future users to your site, some of whom will turn into customers at a later date and bring you a pay check one day. It all started with your investment of time.
I’ve saved the best for last. This is time you have. I sometimes blog when I’m watching TV. I blog on weekends. I Digg at the end of the day when I’m too tired to be productive at much else. You can passively make this happen and invest yours in between time. So, even if you are busy, you still can invest in real estate seo. It’s not hard to keep a real estate blog going, it’s just a few minutes a day, if you’re a quick typer. This blog post took me about 15 minutes.
Lastly, we love to hear from you. So, please tell us, how are you saving money in your marketing these days? Also, if you have a question about whether or not you’re spending wisely, we’ll be happy to answer it.
Happy Blogging and Happy New Year.