Real Estate Internet Marketing
The Facts & Stats
Internet Marketing has undeniably swept the real estate industry and quickly. In 2008 despite a down turn in the economy internet marketing for real estate has become ever more competitive as well as lucrative.
In hindsight agents should have invested in real estate internet marketing in 1995 when only 2% of home buyers used the internet in their home search and it was easy to get high ranking in search engines. Internet users and advertiser competition has grown exponentially since then. National Association of Realtors® statistics show buyers who used internet in their home search has been growing year over year; it was 74% in 2004, 77% in 2005, 79% in 2006, and 84% in 2007. Even more impressive, 88% of people who were able to sell their homes in 2007 had internet marketing.
As a buying agent, or a selling agent it is clear that internet marketing is compulsory with such a large number of people looking online.A well implemented real estate internet marketing strategy can gain exposure to this market segment.
NAR President Thomas M. Stevens said the findings emphasize the complexity of the home-buying process. Internet users also perform more expensive real estate transactions than their counterparts.
