Real Estate professionals often ask what what is Real Estate SEM? Or what is Real Estate SEO? And what is the difference between Real Estate SEM and SEO?

Real Estate SEM and SEO are both effective internet marketing strategies that have their unique benefits and weaknesses

Real Estate SEM, or search engine marketing, is a broad term that encompasses multiple methods of online marketing. SEM for Real Estate can include paid internet advertising (pay per click), banner ads, blog postings, paid listings, and natural (or organic) search engine optimization.

  • immediate results
  • more expensive in the long run
  • competitive terms can be pricey
  • perishable
  • some internet users are wary of paid advertising
  • control of visitor’s landing page
  • no minimum entry cost

Real Estate SEO, or search engine optimization, is a more specific term for the process of driving website ranking up in search engine’s natural (or organic) results.

  • no immediate results
  • cheaper in the long run
  • non perishable
  • long term benefits
  • better long term ROI
  • financial investment, high entry cost

The greatest benefits can be generated from a combination of SEM and SEO. They both have their strengths and weaknesses which when balanced can bring in the optimum amount of traffic, leads, and sales.