Today, the internet plays an essential role in the real estate industry. According to the National Association of Realtors in 2010, 94 percent of home buyers used the internet to help find their home. In fact, one third of home buyers started their home search on the internet!
As a consequence, successful real estate professionals are using the web as a core component of their overall marketing strategies. Search engine optimization is one of the latest techniques used to feed this demand for effective online marketing in the real estate industry.
Real estate SEO isn’t rocket science. You don’t need to know much about computers to SEO your website. However, you should be cautious when doing your research. Many SEO “professionals” don’t understand how the search engines work and will make outrageous claims. If you’ve ever heard, “I’ll get you on page one of Google for any term you want!” you know what we mean. Before you start listening to someone about real estate SEO, read up on who they are. Feel free to start with us.
There are some great real estate SEO resources on the web. Check out our real estate SEO blog or ask us seo questions. We’ve created this site to encourage real estate professionals help each other, enjoy!