Real estate SEO is about performance – driving relevant traffic to your website. This is easier said than done.

Optimizing your site to rank well in the search engines involves many different factors. First and foremost, your site needs to have quality content. For the best SEO results, your content needs to be unique, related to what you do, and abundant (the more the better).

Search engines also like to see a lot of external websites linking to your site. Most search engines view each link pointing to your site as an “online vote” for your site. This makes sense since people usually only link to web pages that they find useful.

Lastly, your site needs to be tagged effectively. Fitting relevant text into your title tags, meta description tags, alt tags, and others gives the search engines a more accurate description of what your site offers.

This is just the tip of the iceberg, but when used effectively, these techniques are the tools you need to move relevant traffic to your site!