Real Estate SEO

Yes, it’s a process.

If you want to SEO your real estate website, then you need to follow a process.

Here’s how our process works:

Stage 1
In the first stage of a real estate seo campaign, we don’t touch a website. We start with strategy. We pick keywords that the site ought to rank for in order to be successful. We take a look at competitors and their websites. We create a social media strategy and a linking strategy. We benchmark lead generation, traffic, and ranking for bell-weather terms. We also create a project management plan which includes a plan for the first 3 months of the campaign.

With all of this prep work done and approved by the client, we start the implementation.

Stage 2
This is the ongoing part of the campaign. We implement the tasks in the project management plan and report on their effects. Each month, we provide a report to our client on how the seo campaign is performing. We also show them what we’ve done and what we’re planning on doing next. If the client has input or wishes us to change priorities, we can alter our plan.

SEO elements

Now, this plan isn’t the same for every site. For some sites, we start by implementing a blog and then we start populating the blog with content. Other sites might have lots of content on them, but the technology isn’t allowing search engine bots to find and spider the content. So, we might first make these upgrades.

Often sites have pages of content that have value, but the content hasn’t been optimized. They could be missing title tags and description tags. The content might need to be more keyword rich or the site might need better internal linking structures. Augmenting, modifying, and optimizing content is usually a per of the plan.

Also, we implement off-site SEO including a linking strategy and a social media strategy. Monthly reports include inbound link counts and social media measures as well.

This stage can go on for as long as the client wishes to increase their traffic. After a year or more, or once we’ve reached top ranking for our bell-weather terms, we start focusing on new terms.

Why the SEO process is important
Following this adaptive, iterative process we consistently see results over time. The fact is that you can’t just make a plan, implement it and then walk away. If someone tries to sell you seo and then have a set procedure, even before they’ve looked at your website, then it’s unlikely you’ll see results at all. Good SEO must start with strategic planning and then include an evolutionary process. Planning, then implementation followed by reporting, analysis, and a revised plan, followed by more implementation. This is the only sure path to success in Real Estate SEO.

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