Real Estate SEO

If I go by what the clients tell us, the world is full of people who are trying to trick you. We’ve heard stories about all sorts of search engine marketing schemes. We’ve heard about folks passing off paid placement as SEO. We’ve heard about companies overseas that claim to be able to SEO a site for next to nothing. We’ve heard about companies that charge your credit card every month and then don’t show anything for it.

One thing is for sure, it’s a jungle out there.

If you’re going to invest in search engine marketing, the first thing you need to understand is the difference between SEO and PPC.

• Search Engine Optimization, or SEO for short, is the art and science of building a web presence so that your site ranks well in the natural search engine results for the search terms that you’re targeting. So, parts of your site need to be built in certain ways in order for the search engines to place you higher in the search results. You need to work with the code, content, internal linking structures, meta tags, the list goes on… (Keep reading this blog to learn more about these techniques.)You not only need to build your site in certain ways, but you’ll need to get other sites to link to yours. This can be a challenge, but there are lots of techniques that you can use to do this.If you optimize the pages of your site and work on your linking structures and you do so strategically, focusing on the right terms for your business, then your site will begin to float to the top of the search engine results on the left side of the page. These are the natural or organic search engine results. OK, moving on.
• Pay-Per-Click advertising, or PPC, are the sponsored links that you see across the top and down the side of the search engine results pages. When a user clicks on one of these ads, the advertiser pays for that user to come to their site. Thus the name, pay-per-click. PPC is also an art. The price you are willing to pay for a click, the words in your ad and the success rate of that ad, and the terms you choose to show up for all play a roll in the success of your campaign. You can also control where and when your ads are displayed.

I felt like I had to get that out there. This may sound very basic to some of our readers, but this is just the first in a series of posts on this topic. We had to set the record straight.

More to come soon.

The Boston Logic Team

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