It happens to the best bloggers. Sometimes, you just don’t know what to write about. The first rule of blogging is that you should be creating original, engaging content on a regular basis. But how?
Here’s a simple answer. Start a conversation.
Craft your content so that it elicits responses from your readers. Then, you can react or respond to their comments and questions. Your blog readers will actually give you the topics you’re looking for. Problem solved.
Common question: Why don’t I get any comments on my blog?
If all you ever post on your real estate blog is factual or one way communication then you’re not going to get a lot of responses. Ask questions of your readers. Ask for their input. Your blog should be a conversation with your readers, and not a speech to the silent masses.
Be topical, this will help your Real Estate SEO the most.
In every market, there’s a hot topic! This might change monthly, or weekly, or even daily. If you blog about a timely topic, more people will be searching for information on that topic NOW.
Here’s an example, a client of ours has a real estate website in a town where IBM has a large office complex. IBM recently closed another facility and is moving those employees to offices in our client’s town. Of course, this will have an effect on the local real estate market. This was the post on the home page of his site for a week.
Think about all of the opportunities that this can bring him.
- People relocating
- IBMers who want to rent
- Residents who want to know how this might affect their property value
These are all great opportunities. If you can identify the hot topics and SEO your real estate site around these topics. you will see the benefits of traffic and an active reader audience.
In the end, this all comes down to the age old problem known as writer’s block. Maybe we should start calling it Blogger’s Block?
Tell us your story of blogger’s block and how you get around it. We’ll be sharing the conversation with all of our readers.