Real Estate SEO

Posts Tagged ‘AdWords’

I frequently am asked how to optimize a Google AdWords campaign. So here are some simple basic tips on things to follow and look out for:

Pick up a book or do a Google online training on using AdWords (AdWords for Dummies is great…and no one will call you a dummy, I promise…knowledge is power), it will help you to get to know the lingo

1. Sign up for the standard edition, not the starter edition
2. Use the new user interface
3. Keep your content network in a separate campaign
4. Have a lot of ad groups, each with very targeted keywords
5. If you have real estate in different towns do a separate ad group for each town. If you have separate buildings, or building types then do a new ad group for each
6. Have at least two different ad variations for each ad group
7. Set up conversion tracking
8. Integrate Google Analytics and your AdWords account
9. Check your campaign(s) every day and edit bids continuously

PPC is a worthwhile expenditure if managed well. For branding campaigns especially PPC is great in coordination with SEO. If you have questions on managing or starting your AdWords account, Boston Logic can be of help.

What are some of the key practices you have employed that have resulted in successful PPC campaigns?

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