Posts Tagged ‘Boston Real Estate’
You know, one of the nice things about my job is that I communicate with folks about real estate seo all the time. So, I sometimes write answers to questions that I can re-use as Blog posts. Today, this happened. So, I’m re-purposing something that I wrote about real estate seo to share this story with you all. I hope you enjoy reading it as much as I enjoy sharing it.
Here’s what I wrote. It’s an excerpt. So, sorry it starts rather abruptly.
“SEO is about more than two or four terms. You have to focus on a larger number of terms in order to see true results. This is why we work with a minimum of 10 terms. Yes, the two terms that we’ve been discussing (Martha’s Vineyard real estate and Martha’s Vineyard real estate) may be the *Marquis* terms, but they’re not going to truly get you the traffic and leads that you’re looking for. For example, you wouldn’t want to rank for these terms while losing your ranking for the other terms for which you’re already on page 1. Also, a diversity of terms is far preferable to just a small number. The following story illustrates this:
We used to provide SEO services for a company who was ranking in second position for the term Boston Real Estate, at least under our SEO management they were. Yes, this is a good term and they were located in Boston and so we felt we were doing a good job for them. We were also helping them to rank for a number of additional terms. The result was that we doubled their organic search engine traffic over the course of about 6 months. They were seeing about 450 visitors per day to their site and 300 or so of them were coming from the organic search results.
Now, here’s the real point, only 10 percent of their search engine site traffic was coming from the term Boston Real Estate. Also, that term was not converting into leads as reliably as the term Boston Condo, for which they were also ranking quite well.
Lots of clients come to us thinking that 1 term is all they need. When, in fact, a list of terms is needed in order to see strong search engine and lead traffic.”
I hope that they got my point. We’ll see.
Answer this honestly: Are you hitting the wall when it comes to maintaining your blog? Are you standing out amongst your peers? Perhaps the creative juices aren’t flowing, or you are uninspired or maybe you are just starting out and simply do not get this blogging spiel … It comes down to this … Do you want to be found when people in your area are looking for real estate? What I am trying to impress upon you is that regardless of your interest, topic, or motivation etc. you must publish a post on a regular basis once your blog goes live because you have plenty to offer! If you want to create an online presence that will create visibility and leads for your business, you have to publish consistently.
Keep the following in mind:
- Through your blog, you can become a trusted and respected source of information on real estate.
- Your blog is a means of publishing more content and keeping your site fresh and up to date.
- Your real estate blog can become a means of connecting with your fans and establishing long term relationships (take that Dr. Phil).
- Your blog is a way to connect with your audience in order to market your business and services.
- Your blog is a gateway to nurturing potential customers who for now are either in the research stage or following you to see if you are the right fit for them.
By providing valuable insight into the business of real estate, your readers will come to see you as knowledgeable and experienced which will then cause them to choose you over your competition when it comes time for them to buy or sell their home. Many people who are not ready to engage in a sales process will subscribe to or bookmark your blog to stay informed about your industry. Think of it this way 57 million (and counting) Americans read blogs, 12 million American adults maintain their own blog, and over 120,000 new blogs are created daily (lots of competition) … and you are one among many.
So what makes you stand out?
Real Estate has the unique opportunity to be very geographically driven. That virtue knocks out a good portion of online competition. Take advantage of that. Your KEYWORDS should target your geographic location. And don’t use broad terms but (in most cases) State and/or market specific phrases.
Let’s take the keyword “Boston MA Real Estate” for example. As you know by now, the incorporation of your keywords is important (use convention where applicable and creativity when warranted) in the URL, Title, Header or Headline (your page’s H1 tag), and a few times throughout the body, and preferably at least once as a link to a relevant page/source. Your options are to use the phrase as Boston, Real Estate, Real Estate in Boston, Boston Real Estate, or Boston area Real Estate, etc. There are many different ways you can make known to readers and search engines that your post is “truly” about a stated topic.
The more relevant content you add via your blog, the more your site gets visited, and the better the search engine placement will be. But in the end, as that old saying goes, you can lead a horse to water, but you can’t make it incorporate keywords in its blog posts (or something like that).