Posts Tagged ‘Content’
We’ve all been there. We get a new website, new blog, and get inspired with new business growth and possibilities that we cannot contain our blogging excitement.
Then a month goes by. Then six. And we can get disenchanted with the idea of consistent blogging.
To get back on track, here are some blogging ideas to get re-inspired and to keep blogging on a regular basis again – which will lead to fresh content, optimized pages, search-engine friendly pages and ultimately more leads to your website. Which is exciting.
- Talk about the future of real estate by commenting on current developments within the industry.
- Explain why it’s important for everyone to care about real estate.
- List online resources for fellow real estate agents.
- Make a list of the top myths about buying or renting a home through an agency and debunk them.
- Attend real estate conventions or networking events and report on them.
- Do real estate market comparisons for your area, the national market, and abroad.
- Occasionally go off topic and link an issue from your life back to your business, i.e.“10 Reasons Real Estate is like A Box of Chocolates”.
- Pose this question to your followers: “What would you like to change in [insert your product or service here]?”
- Speak with other leaders in real estate and guest blog for each other.
- Write a book review dealing with your topic that depicts thinking about real estate in an outside-of-the-box way.
- Create short video to change things up – this can be fun, or you speaking about your business.
- Take a common issue many people care about and explain how it relates to your business.
- See which blog post received a lot of hits or attention and write a follow-up.
- Look into social media sites (if you haven’t already) like Digg, StumbleUpon or Technorati and find out what’s trending right now and put a property-spin to it.
- Tweet a question and blog about your favorite answers.
Source article and more ideas here.
Making a big move and getting noticed can have lasting effects.
Lots of folks take the slow approach to real estate seo and seo in general and, well, this does work. In fact, it’s what we talk about most often on this blog. It’s no secret that with a well optimized site and by producing good, new, optimized content on a regular basis for months on end you will see better search engine placement and traffic. Some attention to strategy and detail is required, of course, but this is a pretty sure fire way to see good results over time.
But what about seeing superior results and sooner? What does that take? Clients ask all the time, how can I get to the top of the search engines without paying for every click?
Well, the answer is to make a splash. Provide something that everyone else does not. Give potential customers a reason to visit your site. Even better, give them a reason to talk about your site, to tell their friends about your site, to blog about your site and link to your site. In short, stand out from the crowd.
Now, the questions become:
- How do you do this?
- What effect with this have on my SEO campaign.
Well, I’m going to answer these questions in reverse order.
First, if you create something great, people will come and use/view it. Think about viral videos, Facebook, youtube, ebay, heck even google! If someone produces content or features and functionality that brings in the masses, there’s a lot to be gained from this. If you have the best information in town on your site, first time home buyers will tell eachother about your site. People will blog about it. They’ll tweet about it and include links on their facebook status update. They’ll do all sorts of promotion for you. You’ll get lots of inbound links and visitors and the leads will follow. But it has to really be something that sets you apart.
Now, to the tough question: How do you do this? How do you create something that gets noticed?
You have to either get very creative OR make a more significant investment in technology and functionality. Let’s look at these methods separately:
- Traffic through Creativity – People will consume awesome content. Great videos, good educational presentations, funny songs, well thought out lectures…we’ve all gotten an email to check out something cool, informative, even mind-blowing. You’ve probably even forwarded something like this on to a friend or family member. Put your energy into creating that and people will find you.
- Traffic from Innovation – Do you have the most innovative property search in your market? Is your website the most advanced? Does it have a design that puts it far above the crowd? If you’re hoping to take a $100/month site and make a splash, stop hoping, it just aint gonna happen. You’ll need to work with a skilled team of designers and technologists to produce something superior. Marquis examples of this are the guys at zillow and/or trulia. They made splashes 5 years ago and continue to ride the wave.But let me put this another way. If you have a $50,000 annual SEO budget, or even a $20,000 annual budget, consider setting aside a big piece of that budget to make a splash. Take $20k and build something that will be a huge leg up over the competition. Then, promote the heck out of it. This promotion will help drive and direct your content creation. People will take notice and they will come and use the tool you now own.
If this strikes home with you, if you’ve been looking for a way to have a coming out party, give us a call. We love doing these kinds of projects. Thanks.
We had a great turnout for this LogicClassroom session on effective blogging both in the office and on the phone. We explored the benefits of blogging for your business, including how to optimize your posts for SEO and how to turn a blog into a traffic and lead generation tool for your company.
I want to thank everyone who was able to attend. Don’t worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!
Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following. Please email Katrina if you would like to attend.
Overcoming blogger’s block.
I’ve been working at Boston Logic now for 2 months, 2 days, 16 hours, and 57 minutes. As an online marketer, blogging is a part of my job. I know I need to do it. I know I can do it…but what should I write? There are over 171,476 words in the English language (I Googled it), and it feels like there is no original combination left.
I know I’m not alone out there. There are real estate professionals all over saying, “yeah yeah I know I should start a blog”‘ or “yeah yeah I know I need to blog more”, but what’s stopping us? We’re busy, we’re unsure, and maybe we’re afraid. I’m not talking Robert DeNiro on your houseboat fear, but maybe just fear of commitment. Fear of needing to write something every week.
But what about HOW? How do we get over that fear. My suggestion—let go.
Write from your phone when you’re on the bus. Write from Starbucks. Write whenever you’re thinking about something. This morning on the bus with my coffee I thought—gees why haven’t I blogged yet? And look…a blog post.
Write after you show a listing and talk about the questions asked. Write after you read an industry article that gets you thinking.
Don’t spend 2 months, 2 days, 16 hours, and 57 minutes worrying about HOW. Just do. Your keywords and links will find there way in if you write about what you know—your neighborhood, your business, your industry.
We’re in this together, so let go and let me know what you think.
A client sent this question to us. We’re not going any SEO for them right now, just PPC Management. This is a typical question that we get from new and potential SEO clients. It’s our constant goal to educate you. So, let’s learn from each other, eh?
We Googled some pretty narrow search terms, like “their term here” and some of our authors’ names, and our site doesn’t come up in the first three or four PAGES of organic Google results. We were pretty surprised by this, so thought we’d check with you whether this is typical when you stop spending money on PPC? I would think we have enough SEO words and content on the site that we would pop up in organic search results.
OK, let’s break this down, shall we.
First of all, if you didn’t know it, your PPC spend does not affect your organic placement. SEO and PPC are not directly related. You can’t buy your way to the top of the organic results by buying sponsored ads. I just wrote the same statement 3 ways. I hope I drove the point home!
This doesn’t mean that you should spam your content with keywords. Don’t do that! Instead, write good content and people will read it, link back to it, and your SEO campaign will flourish. This brings me to the next part of my answer to this client:
The search engines look at your site and other sites out there and they see how sites link to each other. They look at the text in those links and the pages those links are sitting on and judge the quality of the link. So, if other sites about real estate have links to your site that say “real estate” then you’re more likely to rank for the term “real estate.” The inbound links you have may or may not help you rank for a particular term.
There’s more I could write on this for sure. URL age, how new your content is, even the code of the site, all play a role. SEO answers are often complicated. I hope this sheds some light.
The client is mulling all of this over. I highly expect more question soon. If you have questions about real estate SEO, just drop us a note. Thanks.