Posts Tagged ‘Facebook’

Keeping Up with Facebook! Tomorrow’s Logic Classroom

Tomorrow at 5:00 pm we will have our Logic Classroom covering some of Facebook’s latest applications and updates.

Facebook is now more than ever an integral aspect of any real estate search engine marketing campaign. The popular social media site hasn’t stopped growing – and neither can you. Facebook’s recent upgrades to privacy settings make it easier for you to control what your viewers can see, and who sees what. We have had Facebook training sessions in the past, at which you have probably learned the basics: but in this Logic Classroom, we are going to take this knowledge to the next level.
facebook
Little time and discipline is required to fully utilize Facebook for your real estate social media business strategy. We’ll talk tomorrow night about how to formulate appropriate campaigns and methods, and how to more effectively streamline the content production effort required for your real estate internet marketing campaign.

For this classroom, you are more than welcome to attend at the Boston Logic office (view map), or to participate through an online webinar at your convenience. This is an excellent opportunity to learn real estate SEO best practices and other means of search engine marketing to further grow your business.

Contact Katrina at ksierant@bostonlogic.com or 617-266-9166 to attend. Please also specify if you will be attending in the office or online via webinar. See you there!

1 Million fans in 10 days

Just a few days ago, an organization created a challenge. The goal was to get 1,000,000 people to be their fan on Facebook. The results are truly spectacular. How did they do it. It was actually pretty simple. The key was that they gave instructions:

1) Click “Join”
2) Click “Invite People to Join” to the left
3) Invite all your friends.

Here were the results:

Day 1: 987 members.

Exponential Fan Growth!
Exponential Fan Growth!

Day 2: 2,191.
Day 3: 5,175
Day 4: 8,798
Day 5: 17,408
Day 6: 38,852
Day 7: 105,119
Day 8: 202,262
Day 9: 508,726 members!

It looks like by the end of today they’ll have their 1 million fans. http://www.facebook.com/group.php?v=info&ref=mf&gid=283600686512

Now, this is a group that supports same sex marriage. They produced a huge amount of awareness in just a week and a half. You might have heard about another group, supporting the fight against breast cancer, who encouraged women to post the color of their bra on a particular day. Millions of women were simply posting a color as their status update. Black. White. Blue. The results were incredible.

The other factor here that should not be overlooked is Cause Marketing. Lots of folks are passionate about same sex marriage. Millions of us would love to see a way to cure or prevent beast cancer. If you’re in a for profit enterprise, there are ways to get the same zeal behind your brand. Here are a few ideas:

  1. Work with an organization. Think of how you can be carried along with the cause. RE/MAX is doing some good work with Susan G. Komen for the Cure, just as an example.
  2. Create something that people want to be a part of. It doesn’t have to be a cause. It could be a conversation group. Could be a place where bragging goes on. it could be a trend that people want to be a part of, just make sure your company is associated with whatever you create.
  3. Make it a challenge. These folks said “I bet we can get 1 million fans in 10 days.” And people took this on as a challenge.

Final note: Look at those numbers above. They’re experiencing exponential growth. they started with 1000 people and grew by 2x or 3x every day. Just remember, they started with 1000. Now, I have a few hundred facebook friends and so do most of the folks I know. If this sounds impossible to you, think again.

LogicClassroom Session 3 – Leveraging Social Media for your Business

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don’t worry if you missed this session – the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

Where can this really go?

I saw this post on a Yahoo Group that I’m a part of. It’s amazing to me that anyone would even consider this business in 2009.

Hello to all
I am looking for some help. I’m looking for an investor or angel investor. I am looking to start a hobby store in my area. What I would be selling is. All kinds of sports cards. Video games and acssereis, (I think he meant Accessories) and lastly all kinds of coins. If there is any one that could help me. I would be very thankful for the help. If you would like to contact me, my email address is xxx@yyy.com or my phone # is 555.222.4444. if I don’t answer my phone please leave me a message. thank you for the help.

Sincerely.

Wow, this brings back memories. I was a hobbyist when I was a kid. Baseball cards were all the rage. There were coin collectors and memorabilia shops, but those are tough businesses these days. Let’s look at why.

Well, it’s obvious that the internet has changed things in big ways. eBay really killed the collectibles market. Think about it. If you wanted a rare coin and you live in the countryside, well, you’re really pretty limited in your options. So, there’s the local hobby shop or memorabilia shop. Maybe you have a book that tell the prices for things. Remember those books? They were published annually and gave you the going rate for a 1989 Gary Carter baseball card in Mint Condition. PUBLISHED YEARLY.

These days, you can go online and see the last 100 transaction where a Gary Carter baseball card changed hands. The market and the buyers in that market have MUCH more information. The result is that people know what they should pay and the margins are razor thin.ebay-logo

Now you’re thinking, ‘I’m a realtor. What’s this got to do with me?’ Remember, the buyers you’re working with have access to information. They have more than they ever did before and they can get their hands on more every day. The thing about real estate is that you work on a percentage. The guy at the office around the corner is likely charging the same rate for his services. Probably 5 or 6 percent. So, you don’t have to worry too much about eBay coming along and taking your business. In fact, you’ve been able to sell a house on eBay real estate for years and the impact on the industry has been small.

This means that to get ahead of the other real estate agents in your town, you need to capture the market. You need to get your marketing in front of more people. Then you need to provide great service. Now, we’re here to help you with the first part, Real Estate SEO is how you capture more of the market. Providing great service is your job.

You should also realize that the buyer can find out a lot about homes and they can find out a lot about you! They can look you up on LinkedIn and Facebook. They can Google your name and your real estate firm’s name. You need to have your Social Media profile in order, just in case someone goes out looking for you. Luckily we wrote a post about this a while back. Check out how to do social media right.

Lastly, realize that we’re not going into hobby shops any more. We’re shopping on the internet. We’re searching on Google and letting our fingers do the walking. The Real Estate search starts on the web. Realtors come second. Yes, it’s true. The first thing they’re going to know about you is that they found your site and it was helpful! If your site isn’t findable then you need to do some real estate SEO work NOW. If, when they find your site, they’re leaving or not signing up, that’s an issue of design. We can help there too.

Thanks for reading.

It happens in real life and on the web

Lots of folks wonder why the search engines have written their algorithms in certain ways? Folks ask us how and why social media is going to help them build their brand and generate new business? The high level answer to much of this is that most of this actually parallels a real life situation. The analogs are quite stark. In this post, we’ll examine a few of them.450px-orange_question_marksvg

In the SEO realm, there are lots of factors that affect ranking. Many of them actually digital analogs to the pieces of evidence that we all look for when evaluating the quality of a potential service provider.

URL Age
Do you want to hire the guy who’s been in the business for 6 months of 10 years? I think the answer is simple. All other things being equal, the search engines are going to rank the site that’s been around longer higher.

Links
Well, as we know, quantity of links is not as important as the  QUALITY of those links. That said, a link is like a vote. The more votes you have, the better off you are. Still, people tried to exploit this and just get as many links as possible. So, not all votes are created equal. i.e….

Link Qualitygood-links
If you wanted to buy a new car, would you take a survey of your friends? Or might you go to your 1 friend who really knows a lot about cars and ask for their expert opinion. Most of us would go straight to that friend. To us, they are the authority on automobiles and their “vote” is more valuable than 10 votes from friends who don’t know anything about cars.

Google uses some sophisticated analysis to determine which sites are authorities. If there’s a website about BMWs and on that site there are links to another site about BWMs, then that other site about BWMs will rank well for the term BWM. The Search engines also look at the text in the link itself. If the link reads Ford Cars, then the search engines conclude that this link points to a page about Ford Cars. Similarly, if the link reads BMW, it’s like the originating site, where the link resides, is voting for the other site in the search results for the term BMW.

New Contentquil
Search engines want to see new, unique content. Why, well, which report do you trust: A report about the best cars on the road from 2004 or a report on the best cars on the road from 2009? Similarly, 2 reports about the best Realtors in the neighborhood might give me the same ranking order, but one might give me more detail as to why someone is ranked at the top of the list. Most of us would like to see the supporting details. So would the search engines.

Unique Content
If all you do is republish everyone else’s content, then why should I ever visit your site? Republishing content, with today’s technology, is relatively easy. If anyone can do it, then many sites will republish the same old content. Why would Google want to send you to one of those unoriginal sites over another. Instead, they’re going to send you to the site with the most unique content and with the most recent posts on it.

Social Media Profiles
Smart consumers do their research. We want to know more about a real estate agent than where they work and what their sales performance looks like. These days, it’s not that hard to look someone up and check them out. Make sure that what they’re going to find looks good. Update your Linked-In profile and your Facebook page. If you are trying to sell the clients on your use of technology, then you better have a Twitter account and your tweets should be relatively current. Google your name and see what comes up. If it’s not flattering, you’re liable to lose a client as a result of the fastest background check in the world.

Social Media Connections
Are you a networker? Do you gain much of your real estate business by relationship and referral? Lots of us do. Social media is an analog to what you’re doing already. Thing is, you can network in your jammies on a Sunday morning. Get connected, remind people you exist and what you do,  and don’t forget to make it personal. Have a real interaction with them. Don’t just friend them or follow them or link to them, ask them how they’re doing and if there’s anything you can do for them. They may just have a job for you.

BLOG!rss
This one is maybe the most powerful. When you blog and give people insight, they immediately begin to see you as the expert. The more you blog and the more you educate your readers, the more you will position yourself as the expert. If you blog about real estate, when it comes time to buy, the customers will come to you for help in buying their new home.

To boot, blogging means generating more new content. As I said above, more content means better search engine ranking. Blogging is essential to good SEO…Just one of the many benefits.

Thanks for reading our blog. Have a good weekend.

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