Posts Tagged ‘keywords’

SEO 101: Blogging Part 2

Answer this honestly: Are you hitting the wall when it comes to maintaining your blog? Are you standing out amongst your peers? Perhaps the creative juices aren’t flowing, or you are uninspired or maybe you are just starting out and simply do not get this blogging spiel … It comes down to this … Do you want to be found when people in your area are looking for real estate? What I am trying to impress upon you is that regardless of your interest, topic, or motivation etc. you must publish a post on a regular basis once your blog goes live because you have plenty to offer! If you want to create an online presence that will create visibility and leads for your business, you have to publish consistently.

Keep the following in mind:

  • Through your blog, you can become a trusted and respected source of information on real estate.
  • Your blog is a means of publishing more content and keeping your site fresh and up to date.
  • Your real estate blog can become a means of connecting with your fans and establishing long term relationships (take that Dr. Phil).
  • Your blog is a way to connect with your audience in order to market your business and services.
  • Your blog is a gateway to nurturing potential customers who for now are either in the research stage or following you to see if you are the right fit for them.

By providing valuable insight into the business of real estate, your readers will come to see you as knowledgeable and experienced which will then cause them to choose you over your competition when it comes time for them to buy or sell their home. Many people who are not ready to engage in a sales process will subscribe to or bookmark your blog to stay informed about your industry. Think of it this way 57 million (and counting) Americans read blogs, 12 million American adults maintain their own blog, and over 120,000 new blogs are created daily (lots of competition) … and you are one among many.

So what makes you stand out?

Real Estate has the unique opportunity to be very geographically driven. That virtue knocks out a good portion of online competition. Take advantage of that. Your KEYWORDS should target your geographic location. And don’t use broad terms but (in most cases) State and/or market specific phrases.

Let’s take the keyword “Boston MA Real Estate” for example. As you know by now, the incorporation of your keywords is important (use convention where applicable and creativity when warranted) in the URL, Title, Header or Headline (your page’s H1 tag), and a few times throughout the body, and preferably at least once as a link to a relevant page/source. Your options are to use the phrase as Boston, Real Estate, Real Estate in Boston, Boston Real Estate, or Boston area Real Estate, etc. There are many different ways you can make known to readers and search engines that your post is “truly” about a stated topic.

The more relevant content you add via your blog, the more your site gets visited, and the better the search engine placement will be. But in the end, as that old saying goes, you can lead a horse to water, but you can’t make it incorporate keywords in its blog posts (or something like that).

SEO 101 – How to SEO my Real Estate Blog

When it comes to managing and optimizing your blog there are some key factors that can help improve the performance of your blog tremendously. As you know by now, Search engine optimization (SEO) is the process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as making a site more appealing to visitors. Successful search marketing helps a site gain top positioning for relevant words and phrases. When a website appears near the top of the search results for relevant search queries, traffic to that website increases dramatically. As a real estate business, Real Estate SEO can help you can acquire a great deal of leads by appearing high on the search results pages. Blogs in particular allow you to add new content on a regular basis and establish territory for your particular niche or market.

How do I SEO my blog?

Keywords: Do your research (search-trends and keyword competition/difficulty analysis) and use your keywords throughout your blog. We suggest, when appropriate, using some form of your keywords in your URL, title, content, links and tags for your post. An important thing to keep in mind is to make the incorporation of your keywords reader friendly. Don’t just cram the words in there, but use them in a way that will still make reading enjoyable.

URL: You know, that funny text that appears in your browser window, Http://www.such-and-such.com … Well most blog platforms like WordPress and Typepad actually let your edit what the URL structure or Permalink (as it’s sometime called) will be. URL naming is important because that is one of the pieces that search engines query as they gather relevant information based on a user’s search.

Basically it is much more powerful to have a URL be http://www.domain.com/blog/fascinating-topic or http://www.domainname.com/fascinating-topic (if your blog is in a separate domain from your website) rather than http://www.domain.blogspot.com/querystring…

There is also a whole issue of canonical URLs – setting a primary URL structure – that I won’t go into now.

Eye Catching Title: The old adage that you only have a few seconds to grab someones attention with what you have to say still counts. Express what you are offering in your post to your reader upfront. Key things to remember, keep it brief, and keep it relevant and if appropriate use keywords. I’d suggest forgetting about being clever, we all know you can channel Johnny Carson, and instead focus on giving your readers something they are looking for (especially given market trends) like the “Top 10 mistakes home buyers make”, or “How to buy a house and close within x Days” …

Keep in mind also that most blogging platforms take your title and use that as a base for your URL, so unless you have the ability to edit your URL directly, you are stuck with your title as part of your URL.

Content: Foremost you want quality and relevant things to write about. Write about neighborhood news, celebrity sightings (trust, this brings in lots of traffic), housing market updates, featured properties etc.

Finding something to write about isn’t always easy. Be prepared for those days that you are too busy or honestly may just not feel like it. On those days that you do have time and inspiration and could write an entire anthology, write down extra ideas or thoughts for that rainy day. And look for inspiration where ever you can find it.

Last but not least, remember to review all content prior to making it public. It’s important to communicate your subject matter with authority, and nothing says authority like well thought out and grammatically correct posts.

Links: For usability and SEO purposes you want to link your article to other posts within your blog and also to other sites. As a rule of thumb, if you write about a site that is less familiar to the general public you should, as courtesy, provide a link to that site.

Gathering inbound links is equally important. You should have a plan in place for your blogs linking and submission. One place that I highly suggest you submit your blog to is Google’s Blog Search.

Social Media/Community: There is a saying in SEO that “content is king”, well … content is only a lonely King if there are no people to follow. Have some kind of “share this” or “add this” function available for a each post. If you are already part of the social networking community you can share your posts online and have others who follow you do the same. I recommend that each post you write you distribute it to other social media venues. Statistics show that about 1 in 20 posts that you publicize will actually go viral.

While blogging may seem like a lot, it is truly worth the investment. If you cannot or do not want to invest the time yourself, then invest in a service like our Real Estate SEO. The long term results are worth every penny…but I don’t need to tell you that just give it a try and see for yourself.

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