Posts Tagged ‘LogicClassroom’

RE Bar Camp Chicago Recap

Thanks to the folks who made the RE Bar Camp in Chicago possible. Tony, Todd, and others, thank you!

BL attends Chicago Bar CampI have to say that the day was one of the most discussion oriented Bar Camps I haveĀ  experienced. Most sessions weren’t lead by any one person. Often, there were people in the session who knew more about the topic and answered a lot of questions, but really, a conversation ensued.

There was no PowerPoint, no white boards, no presentations of almost any type. This certainly made for a different kind of Bar Camp.

The sessions on SEO and Facebook were, in my opinion, certainly lively – but here’s my biggest takeaway, and one that I think a lot of realtors need to realize:

Many Real Estate professionals, especially those over 40 (not to be ageist here…), look at Social Media and the web as a new thing they HAVE to do. Someone at the conference said that they need to start “checking” Facebook 2 or 3 times per day. I think this is a misconception.

Reality has changed. The way we compose a relationship has changed. How we communicate has changed and will continue to evolve. You don’t check Facebook a few times every day, you’re constantly on Facebook. Your phone gives you alerts, and you get emails. Twitter will text you if you want. That’s how it’s been since the beginning. Social Media is a big part of how we relate to one another now.

If the realtors who were at the conference make social media a part of their lives, then they won’t see it as a new marketing medium or a new way to find clients, they’ll see it as a new space for connecting and communicating…with family, friends, clients, corporations, candidates, you name it.

Social media is not a new marketing tool for realtors. Social media is a new part of life. Make it part of yours…

Looking for a good place to start? Check out the last presentation from our LogicClassroom series, Marketing Your Business on Facebook | Logic Classroom May 2011, hosted by our resident marketing expert Angela Davis. And be sure to sign up for the next one on Tuesday, June 14th!

The team and I at Boston Logic are looking forward to another memorable and educational RE Bar Camp in our home town in a few weeks – hope to see you all there!

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