Real Estate SEO

Posts Tagged ‘Real Estate Leads’

We had a great turnout for this LogicClassroom session on effective blogging both in the office and on the phone. We explored the benefits of blogging for your business, including how to optimize your posts for SEO and how to turn a blog into a traffic and lead generation tool for your company.

I want to thank everyone who was able to attend. Don’t worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Our next LogicClassroom will be on 1/12/10. Learn how agents and brokers can leverage free social media to generate leads and a loyal client following. Please email Katrina if you would like to attend.

On Monday, we offered our first Logic Classroom. Realtors from all over the country dialed in. Local agents joined us in our offices!

Our next Logic Classroom will be on 12/8/09. Learn how to turn your blog into a lead generation machine!

If you missed the class here’s the slide deck:

Hi all,

In case you forgot, I wanted to remind everyone that we’ll be holding our first Logic Classroom this coming monday night, November 9th. Everyone is welcome to attend by Webinar. If you are a local, you can come and join us in our office. If you are interested, please email Katrina at ksierant@bostonlogic.com.

What will we cover in this session?

We’re going to cover how leads are sourced, incubated, and converted into sales via the web. We’re going to touch on search engines, SEO, social media, blogging, and how your website should be the foundation of it all. We’ll also go into effective website design based on our experience in the market.

I hope you will join us!

I’m on a number of email lists. I get lots of newsletters. And I’m a member of a number of Google and Yahoo groups. Most of the time, I just skim. Every once in  a while, there’s a question posted to which I have an answer.

Yesterday, someone posted the question, “How much should I budget for SEO?” Here was my response:

That’s a very open ended question.

To bring this down to earth, you should look at SEO, or really your entire online marketing budget, as a percentage of your overall marketing spend.

For example:

For clients who have been using traditional media for some time, and are about to make their first investment into online marketing (including SEO), we recommend aiming to devote at least 25% of your marketing spend to online marketing. After some time, you’re likely to increase that percentage when SEO and online marketing prove to be the more efficient spend. So, if you’re grossing $2MM/year, for example, and your marketing budget is 10% of your revenue, then you should look to spend roughly $50k on online marketing. If that spend is all devoted to SEO, that’s about $4k/month, which is a realistic number.

If your business is all online, you’re probably going to want to allocate a larger percentage of your marketing budget to the web. Suffices to say, it’s important to start with your budget and not with a “what it is going to cost?”

I’m quite sure that whomever posted that question isn’t the only person pondering the same.  If you have other questions, send them to us and we’ll post answers. Thanks.

A client sent this question to us. We’re not going any SEO for them right now, just PPC Management. This is a typical question that we get from new and potential SEO clients. It’s our constant goal to educate you. So, let’s learn from each other, eh?

We Googled some pretty narrow search terms, like “their term here” and some of our authors’ names, and our site doesn’t come up in the first three or four PAGES of organic Google results. We were pretty surprised by this, so thought we’d check with you whether this is typical when you stop spending money on PPC? I would think we have enough SEO words and content on the site that we would pop up in organic search results.

OK, let’s break this down, shall we.

First of all, if you didn’t know it, your PPC spend does not affect your organic placement. SEO and PPC are not directly related. You can’t buy your way to the top of the organic results by buying sponsored ads. I just wrote the same statement 3 ways. I hope I drove the point home!

Sometimes SEO feels like you're lost in the woods. Here are some answers.

This doesn’t mean that you should spam your content with keywords. Don’t do that! Instead, write good content and people will read it, link back to it, and your SEO campaign will flourish. This brings me to the next part of my answer to this client:

The search engines look at your site and other sites out there and they see how sites link to each other. They look at the text in those links and the pages those links are sitting on and judge the quality of the link. So, if other sites about real estate have links to your site that say “real estate” then you’re more likely to rank for the term “real estate.” The inbound links you have may or may not help you rank for a particular term.

There’s more I could write on this for sure. URL age, how new your content is, even the code of the site, all play a role. SEO answers are often complicated. I hope this sheds some light.

The client is mulling all of this over. I highly expect more question soon. If you have questions about real estate SEO, just drop us a note. Thanks.