Posts Tagged ‘Real Estate Marketing’
We all know that publishing content on a regular basis is an important aspect of your online marketing campaign. Boston Logic recommends that our real estate SEO clients blog at least once per week, and that those new sites try to blog twice per week to generate content faster so Search Engines crawl your blog sooner – when a site has 100 posts, that’s the magic number when the search engines start to pay attention.
So you’ve been blogging once a week since your site has launched. Things are going good. But when is the optimal time or day of the week for your blog post to be published? When will it be most likely to capture the most readers? Be more likely to be shared on Facebook or Twitter? Unfortunately, there are just as many answers as there are businesses. Each business has a different customers: so how do you go about finding out what works best for you?
1) Experiment. As David Friedman mentioned in his “What is an Online Marketer?” article, it’s all about tracking, making educated changes, and then measuring for success. If you have Google Analytics installed in your website, (which you should!) tracking is easy.
If you blog 0nce per week, take the next few weeks to conduct an experiment: try publishing on each weekday to see which generates the most interest or traffic. For example, blog next Monday. Then write a blog the next week on Tuesday. Keep going until you have a full week days’ worth of posting so you can measure your results. You’ll always have variables such as high-traffic topics, but it’s a good place to start.
Finding the day your blog is most trafficked is a good start – a more advanced experiment, and ideal for those who blog every day, would be to find out what time of day would be best for you to be blogging. If you’ve found the best week day already in the previous experiment, start the process over again by blogging once during each time of day and measuring the results.
2) Tips and Data. Experimenting to find out what’s best for your personal blog is the best way for you to get the most accurate results. However, there have been studies conducted to help point you in the right direction when it comes to days and times to blog. Thanks to our good friends at Hubspot, we have some great findings to help point you in the right direction:
The best time of day to get shared on Facebook: 9am
The best day of the week to get shared on Facebook: Saturday
The best time to get your blog read: Morning
Also, take a look at this great image Hubspot created. Based on this data, we can see that most blog post views activity (people reading your blog) seems to take place in the late morning every day – Hubspot reported in a “When Do You Read Blogs?” survey that 80% of people who read blogs answered in the mornings. This also seems to be true for links to your blog and blogger comments.
Another interesting visual is that the most heavy commenting activity seems to take place on the weekend, and a bit on Mondays.
If you take these tips as a starting point and then experiment to find out what works best for you, you will be able to improve your own real estate online marketing presence. Don’t have time to worry about blogging or real estate SEO for your website? Contact Boston Logic today to find out what we can do for you!
After such an overwhelming positive response to our October post on QR codes, we’ve decided to write a follow-up blog post on QR codes and their role with online real estate marketing and how to implement them.
To refresh your memory, a QR (Quick Response) code is a machine-readable 2D image, similar to a barcode. They can be read by scanners or by applications on smart phones, which then directs the user to any URL that the QR code owner desires. And in the world of real estate, QR codes are becoming increasingly popular as a fast and easy way to connect online initiatives with offline marketing. These codes make it much easier for people to visit your real estate website or individual property listings directly from their smartphones. And using sophisticated Google Analytics software, which we at Boston Logic utilize for our real estate SEO client campaigns, you can for the first time track the effectiveness of a print campaign!
Here are a few ideas on how to incorporate QR codes into your real estate marketing strategy:
- QR Codes On Sign Riders. Adding a Quick Response code to your sign rider can be a fast and convenient way for buyers to get additional information about the home while standing in front of property for sale. This makes the problem of running out of property flyers a thing of the past, as you can create QR codes that direct the user to a detailed website with photos, comprehensive descriptions, and even view documents on the property.
- Property flyers. Property flyers themselves are a great tool to utilize a QR code. You can direct potential buyers back to your real estate website for more information, additional pictures, documents and even the virtual tour.
- Event or Open House Information. Do you frequently blog about or feature on your website open houses for your available properties? You can make this content more available and drive more traffic to these web pages and posts by having a QR code direct to these pages on any of your marketing materials, such as post cards. – You can create a QR code to provide additional information about upcoming events or even directions and the date and time for an open house.
These are just 3 of the many ways to utilize QR codes to make real estate print advertising clickable. Not only do they direct users to the information they are looking for while browsing for properties, but it will also gain much appreciation from your sellers as a viable real estate online marketing tactic.
Getting started with Quick Response codes for real estate is easy, and can be done in a matter of steps! Here’s the process to help you get started:
1) Get a QR Code generator. While there are many to choose from, we find that QRreateBuzz is highly recommended due to its superior tracking capabilities. For a quick start, you can also visit qrstuff.com.
2) Download QR Code Reader. To read the QR codes that you generate, you’ll need the QR code reader app on your smart phone. You can find the app by going to your iTunes account for download.
3) Get organized. Pick the properties you’d like to get started marketing with your QR codes. Make sure you have appropriate landing pages, then generate the code accordingly.
Have you utilized the power of QR code real estate online marketing? We are always eager to hear your results!
We have always recommended to our clients that they have Google Analytics installed on their real estate websites. We’ve even given great step-by-step instructions on how easy it is to set up Google Analytics on the Sequoia Real Estate Website platform. So let’s say that you’ve done it: now what?
In order to successfully interpret Google Analytics, you need to understand analytics terminology and language. Defining the information available to you is a great first step in understanding the effect of your web presence.
- Visits - the number of times a person interacted with your website, or the number of sessions on your site
- Bounce – the number of people who instantly left your site after visiting it
- Page Views - how many pages users clicked on and viewed in the total amount of visits
- Pages Per Visit - the total amount of pages in each specific visit
- Average Time on Site – how long people stayed engaged on your website
- % of New Visits - how many sessions or interactions were from first time visitors
Google Analytics Traffic Sources
Traffic to your real estate website comes from many different online sources. Direct traffic refers to the people who already knew about your website, and came to it by typing in your real estate website’s URL into their browser, or had your site bookmarked.
Referring Sites are other outside websites that are directing traffic to your website. The referral traffic can originate from blogs or affiliates that link to your site.
Search Engines, such as Google and Bing, are the online tools that allow users to search for any topic simply by typing in a word or phrase. When you are looking at the “search engine” category, note that this includes both organic and paid traffic. Organic Traffic is traffic coming from search engines: that is, the search engine combed your website and produced organic results to the user. Your Paid Traffic includes traffic from any online advertising campaigns that you are running, such as Google’s PPC, Adwords.
With this information, you can better understand what your web analytics tool is trying to tell you. Now, what do you do with it? How can you analyze this information so you can implement some of the data’s suggestions on your website?
- What are the trends that you notice in your website’s data?
- Where is recent growth coming from?
Similar to online survey data analysis, the key to implementing positive changes for your website that will help you continue to grow comes from asking the right questions and responding appropriately. The more that you practice using the analytics tools, you will continue to discover areas of improvement for your real estate website, and reacting to your data will become second nature.
As a website owner, chances are you already know that backlinks from external sources are important to achieving high rankings in search engines. The following is a brief breakdown of the major link building tactics that you can utilize for generating inbound links for your real estate marketing strategy.
1. Internal Links
Internal links occur within your website, and offer you two great advantages: 1) The ability to develop silos of authority within the hierarchy of a website, and 2) The ability to assist search engine spiders find new content.
Benefits: Internal links are most substantial low hanging fruit of link building, but this tactic is frequently overlooked by website owners. Effective Internal Links are blended seamlessly into web page and blog post text, are not navigational, and aren’t clustered at the end of content.
2. SEO Directories
Essentially, web directories are the telephone book pages of the Internet. There is generally no relevance, ranking, or human input with the listings. They have in the past been an integral part of real estate SEO strategies, as it was believed that having inbound links from these directories was not only valuable for your website’s credibility in the eyes of the Search Engines, but it also validated your links so that Search Engines didn’t have to. However, now it’s important to hone in your focus on the big players in directories, and do your research as to which ones are relevant to you.
Benefits: With the exception of Yahoo, DMOZ, Google Places, and Yelp, many directories can potentially be a waste of time and resources. They’re basically a paid link that passes rank.
3. .Edu/.Gov Extensions
These websites are legitimate sites of authority, and getting your website placed on sites like these that are relevant to your business is great news for your real estate SEO campaign.
Benefits: Your URL placement on these websites will have a massive impact on your website’s keyword rankings. If you have “political connections”, these can go a long way, but a campaign dedicated only to obtaining these links may not be the best use of your time.
4. Social Media
Social media marketing has always been a great channel for spreading the word about your website through link sharing: the top dogs here are Twitter, Facebook, and Youtube. Just remember to not become a Twitter spam Robot by posting only links to your site over and over again!
Benefits: There are tremendous ancillary benefits to social media link building: one tweet can generate dozens of high-quality backlinks across the blogosphere.
5. Link Baiting
Link baiting is the process of creating incoming links through the generation of engaging content and tools. If you are considering link bait, follow one simple rule: make your content something an audience will want to share with others. There is also no risk level: Matt Cutts of Google has even encouraged link baiting. Famous examples of link baiting include Office Max’s “Elf Yourself.”
Benefits: Excellent. Link baiting is one of the most reliable long-term real estate SEO strategy for developing a high performance domain in search engines.
6. Press Release Links
Press Release links requires using a press release firm such as PR Web or PR Newswire to generate incoming links. This is a great strategy if the press release is both useful and relevant to your content. Tip: Check over your site content: determine the most relevant page to link to, and be sure to link deep, if possible.
Benefits: When appropriate to your business and website, releases can quickly drive quality backlinks from reputable news sources.
Link building is a constantly growing and changing process. One of the favorites of link building strategies is link baiting is because it’s creative, fun, and users want to share them with their friends. Take time to find something you enjoy creating and see if you can use it as a method to drive incoming links. Not only will this be something you enjoy participating in every day, but it will also encourage your link building to a part of your daily real estate SEO routine, and thus make your website an SEO success!
Well, to quote Jeff:
The quickest way to establish yourself as an authority in your industry and to increase the sales of your products and
services fast is through the power of blogging!
If you are not using blogs as a key component in your marketing strategies, you are losing sales and working way
harder than you need to be.
And if you are using blogs in your marketing efforts, are you getting the
results you deserve?
I really couldn’t have said be better myself.
Even more interesting is this graph by the folks at Hubspot. It shows that through blogging, B2C businesses (yes, that means real estate) see an 88% increase in leads vs those do don’t blog. Do you need any more motivation than that?
I know the graph is a little fuzzy. Click to see it in full size!
Ok, we talk about blogging on this blog all the time. Most often, we’re talking about real estate blogging, but this graph isn’t just about real estate. It’s derived from data from many industries, including real estate. The data is just too strong to ignore. If you blog, you can position yourself as the expert. The blogging will in tern bring you more leads. It’s up to you to convert those leads into deals. We know you can do that!