Real Estate SEO

Posts Tagged ‘Real Estate SEO’

Tomorrow at 5:00 pm we will have our Logic Classroom covering some of Facebook’s latest applications and updates.

Facebook is now more than ever an integral aspect of any real estate search engine marketing campaign. The popular social media site hasn’t stopped growing - and neither can you. Facebook’s recent upgrades to privacy settings make it easier for you to control what your viewers can see, and who sees what. We have had Facebook training sessions in the past, at which you have probably learned the basics: but in this Logic Classroom, we are going to take this knowledge to the next level.

Little time and discipline is required to fully utilize Facebook for your real estate social media business strategy. We’ll talk tomorrow night about how to formulate appropriate campaigns and methods, and how to more effectively streamline the content production effort required for your real estate internet marketing campaign.

For this classroom, you are more than welcome to attend at the Boston Logic office (view map), or to participate through an online webinar at your convenience. This is an excellent opportunity to learn real estate SEO best practices and other means of search engine marketing to further grow your business.

Contact Katrina at ksierant@bostonlogic.com or 617-266-9166 to attend. Please also specify if you will be attending in the office or online via webinar. See you there!

Jack Conway & Co., the largest independently owned real estate firm in Massachusetts, came to Boston Logic in need of a major upgrade to their Web presence and real estate software. Our real estate web design and development teams responded with a best-in-class offering - creating a fresh new design and building it on our Sequoia platform - which recently received a host of substantial upgrades. (Read more about the myriad improvements of Sequoia here). Moving onto the Sequoia Real Estate Website platform gives Jack Conway access to powerful lead management tools and an industry-leading user interface.

The Sequoia platform continues to evolve to meet our customers’ needs. In the last month, we’ve added numerous features which make managing leads and tracking information across multiple offices in a large real estate firm simple and intuitive. All of this is of course in addition to the outstanding features which brought Jack Conway to the Sequoia platform in the first place - features which make it easier than ever to obtain leads and close deals. Integrating lead and content management, IDX property search, interactive user tools, deal tracking, blogging, live chat, and much, much more, the Sequoia platform serves as the foundation for the most advanced real estate websites in the industry.

In 2010 Jack Conway & Co. was once again named the No. 1 independent, privately owned real estate brokerage company in all of Massachusetts by RisMedia. With the Sequoia platform behind their new site, they will undoubtedly benefit from their substantial new ability to generate sales online.

Jack Conway is the largest independently owned real estate firm in Massachusetts, serving communities from the North Shore to Cape Cod.

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don’t worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don’t worry if you missed this session - the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

Making a big move and getting noticed can have lasting effects.

Lots of folks take the slow approach to real estate seo and seo in general and, well, this does work. In fact, it’s what we talk about most often on this blog. It’s no secret that with a well optimized site and by producing good, new, optimized content on a regular basis for months on end you will see better search engine placement and traffic. Some attention to strategy and detail is required, of course, but this is a pretty sure fire way to see good results over time.

But what about seeing superior results and sooner? What does that take? Clients ask all the time, how can I get to the top of the search engines without paying for every click?

Well, the answer is to make a splash. Provide something that everyone else does not. Give potential customers a reason to visit your site. Even better, give them a reason to talk about your site, to tell their friends about your site, to blog about your site and link to your site. In short, stand out from the crowd.

Now, the questions become:

1. How do you do this?
2. What effect with this have on my SEO campaign.

Well, I’m going to answer these questions in reverse order.

First, if you create something great, people will come and use/view it. Think about viral videos, Facebook, youtube, ebay, heck even google! If someone produces content or features and functionality that brings in the masses, there’s a lot to be gained from this. If you have the best information in town on your site, first time home buyers will tell eachother about your site. People will blog about it. They’ll tweet about it and include links on their facebook status update. They’ll do all sorts of promotion for you. You’ll get lots of inbound links and visitors and the leads will follow. But it has to really be something that sets you apart.

Now, to the tough question: How do you do this? How do you create something that gets noticed?

You have to either get very creative OR make a more significant investment in technology and functionality. Let’s look at these methods separately:

• Traffic through Creativity - People will consume awesome content. Great videos, good educational presentations, funny songs, well thought out lectures…we’ve all gotten an email to check out something cool, informative, even mind-blowing. You’ve probably even forwarded something like this on to a friend or family member. Put your energy into creating that and people will find you.
• Traffic from Innovation - Do you have the most innovative property search in your market? Is your website the most advanced? Does it have a design that puts it far above the crowd? If you’re hoping to take a $100/month site and make a splash, stop hoping, it just aint gonna happen. You’ll need to work with a skilled team of designers and technologists to produce something superior. Marquis examples of this are the guys at zillow and/or trulia. They made splashes 5 years ago and continue to ride the wave.

  But let me put this another way. If you have a $50,000 annual SEO budget, or even a $20,000 annual budget, consider setting aside a big piece of that budget to make a splash. Take $20k and build something that will be a huge leg up over the competition. Then, promote the heck out of it. This promotion will help drive and direct your content creation. People will take notice and they will come and use the tool you now own.

If this strikes home with you, if you’ve been looking for a way to have a coming out party, give us a call. We love doing these kinds of projects. Thanks.