Real Estate SEO

Posts Tagged ‘Real Estate SEO’

Thanks to everyone who attended our Boston Logic Classroom last night for our ‘Keeping Up with Facebook’ presentation!  If you missed the class or need a review, you can view a slideshow of the presentation below:

Tomorrow at 5:00 pm we will have our Logic Classroom covering some of Facebook’s latest applications and updates.

Facebook is now more than ever an integral aspect of any real estate search engine marketing campaign. The popular social media site hasn’t stopped growing – and neither can you. Facebook’s recent upgrades to privacy settings make it easier for you to control what your viewers can see, and who sees what. We have had Facebook training sessions in the past, at which you have probably learned the basics: but in this Logic Classroom, we are going to take this knowledge to the next level.

Little time and discipline is required to fully utilize Facebook for your real estate social media business strategy. We’ll talk tomorrow night about how to formulate appropriate campaigns and methods, and how to more effectively streamline the content production effort required for your real estate internet marketing campaign.

For this classroom, you are more than welcome to attend at the Boston Logic office (view map), or to participate through an online webinar at your convenience. This is an excellent opportunity to learn real estate SEO best practices and other means of search engine marketing to further grow your business.

Contact Katrina at ksierant@bostonlogic.com or 617-266-9166 to attend. Please also specify if you will be attending in the office or online via webinar. See you there!

Jack Conway & Co., the largest independently owned real estate firm in Massachusetts, came to Boston Logic in need of a major upgrade to their Web presence and real estate software. Our real estate web design and development teams responded with a best-in-class offering – creating a fresh new design and building it on our Sequoia platform – which recently received a host of substantial upgrades. (Read more about the myriad improvements of Sequoia here). Moving onto the Sequoia Real Estate Website platform gives Jack Conway access to powerful lead management tools and an industry-leading user interface.

The Sequoia platform continues to evolve to meet our customers’ needs. In the last month, we’ve added numerous features which make managing leads and tracking information across multiple offices in a large real estate firm simple and intuitive. All of this is of course in addition to the outstanding features which brought Jack Conway to the Sequoia platform in the first place – features which make it easier than ever to obtain leads and close deals. Integrating lead and content management, IDX property search, interactive user tools, deal tracking, blogging, live chat, and much, much more, the Sequoia platform serves as the foundation for the most advanced real estate websites in the industry.

In 2010 Jack Conway & Co. was once again named the No. 1 independent, privately owned real estate brokerage company in all of Massachusetts by RisMedia. With the Sequoia platform behind their new site, they will undoubtedly benefit from their substantial new ability to generate sales online.

Jack Conway is the largest independently owned real estate firm in Massachusetts, serving communities from the North Shore to Cape Cod.

Thank you to everyone who came to our latest LogicClassroom session on Maximizing Lead Conversion!

We learned about the importance of the consistency of the user experience from when they begin their online search to when then land on your website, and various ways to KEEP them on your site.  We also talked about  lead capture and management as well as how to leverage social media, email, and other marketing techniques to help convert your leads into clients.

Don’t worry if you missed this LogicClassroom session, you can view the slides below at your convenience. Enjoy!

Yes, it’s a process.

If you want to SEO your real estate website, then you need to follow a process.

Here’s how our process works:

Stage 1
In the first stage of a real estate seo campaign, we don’t touch a website. We start with strategy. We pick keywords that the site ought to rank for in order to be successful. We take a look at competitors and their websites. We create a social media strategy and a linking strategy. We benchmark lead generation, traffic, and ranking for bell-weather terms. We also create a project management plan which includes a plan for the first 3 months of the campaign.

With all of this prep work done and approved by the client, we start the implementation.

Stage 2
This is the ongoing part of the campaign. We implement the tasks in the project management plan and report on their effects. Each month, we provide a report to our client on how the seo campaign is performing. We also show them what we’ve done and what we’re planning on doing next. If the client has input or wishes us to change priorities, we can alter our plan.

SEO elements

Now, this plan isn’t the same for every site. For some sites, we start by implementing a blog and then we start populating the blog with content. Other sites might have lots of content on them, but the technology isn’t allowing search engine bots to find and spider the content. So, we might first make these upgrades.

Often sites have pages of content that have value, but the content hasn’t been optimized. They could be missing title tags and description tags. The content might need to be more keyword rich or the site might need better internal linking structures. Augmenting, modifying, and optimizing content is usually a per of the plan.

Also, we implement off-site SEO including a linking strategy and a social media strategy. Monthly reports include inbound link counts and social media measures as well.

This stage can go on for as long as the client wishes to increase their traffic. After a year or more, or once we’ve reached top ranking for our bell-weather terms, we start focusing on new terms.

Why the SEO process is important
Following this adaptive, iterative process we consistently see results over time. The fact is that you can’t just make a plan, implement it and then walk away. If someone tries to sell you seo and then have a set procedure, even before they’ve looked at your website, then it’s unlikely you’ll see results at all. Good SEO must start with strategic planning and then include an evolutionary process. Planning, then implementation followed by reporting, analysis, and a revised plan, followed by more implementation. This is the only sure path to success in Real Estate SEO.