Posts Tagged ‘Real Estate website’
We have always recommended to our clients that they have Google Analytics installed on their real estate websites. We’ve even given great step-by-step instructions on how easy it is to set up Google Analytics on the Sequoia Real Estate Website platform. So let’s say that you’ve done it: now what?
In order to successfully interpret Google Analytics, you need to understand analytics terminology and language. Defining the information available to you is a great first step in understanding the effect of your web presence.
- Visits - the number of times a person interacted with your website, or the number of sessions on your site
- Bounce – the number of people who instantly left your site after visiting it
- Page Views - how many pages users clicked on and viewed in the total amount of visits
- Pages Per Visit - the total amount of pages in each specific visit
- Average Time on Site – how long people stayed engaged on your website
- % of New Visits - how many sessions or interactions were from first time visitors
Google Analytics Traffic Sources
Traffic to your real estate website comes from many different online sources. Direct traffic refers to the people who already knew about your website, and came to it by typing in your real estate website’s URL into their browser, or had your site bookmarked.
Referring Sites are other outside websites that are directing traffic to your website. The referral traffic can originate from blogs or affiliates that link to your site.
Search Engines, such as Google and Bing, are the online tools that allow users to search for any topic simply by typing in a word or phrase. When you are looking at the “search engine” category, note that this includes both organic and paid traffic. Organic Traffic is traffic coming from search engines: that is, the search engine combed your website and produced organic results to the user. Your Paid Traffic includes traffic from any online advertising campaigns that you are running, such as Google’s PPC, Adwords.
With this information, you can better understand what your web analytics tool is trying to tell you. Now, what do you do with it? How can you analyze this information so you can implement some of the data’s suggestions on your website?
- What are the trends that you notice in your website’s data?
- Where is recent growth coming from?
Similar to online survey data analysis, the key to implementing positive changes for your website that will help you continue to grow comes from asking the right questions and responding appropriately. The more that you practice using the analytics tools, you will continue to discover areas of improvement for your real estate website, and reacting to your data will become second nature.
Late last week, Boston Logic received word that one of our SEO clients, Warren Residential, was nominated the for the Zillow People’s Choice Award for Best Blog in Boston! We were so pleased to hear that the client’s work collaborated with our real estate website design, blog design, real estate SEO work, and content creation was recognized in a best blog nomination.
We are asking readers to please join us in daily voting from now until November 24th for the Warren Residential blog. Anyone can vote once per day by clicking this link: Best Real Estate Blog in Boston!
If Warren Residential wins the title, the Warren Residential website will be linked from Zillow’s Boston home values page. In addition, they will also receive a badge for their blog’s website indicating that Warren Residential is Boston’s best real estate blogger, as voted by the people!
Once again, here is the Zillow link to please click and vote every day until November 24th.
We wish Warren Residential the best of luck in the next few days of voting!
I have a request for you. Please stop and think for one moment. I want you to think about your real estate website. I’m talking about the site that you are trying to optimize.
Please ask yourself the following: When you set out on your Real Estate SEO campaign, those many moons ago, what was your starting point? How did you judge your SEO at that point? What metrics did you use to measure your real estate seo? Was your site built only to represent your real estate practice or was it built with SEO as a requirement? OK, maybe that’s more than one question.
- To judge your SEO progress and effectiveness, you need to know how well you rank for the right terms. Notice that I said terms. We’re not talking about 1 term. You should pick 20 or 50 or 100 search terms that are going to be right for your business. Picking these terms is a topic for another post. Read on.
- Since you have your list of target terms, you need to know where you rank currently for those terms. This will be the benchmark that you measure against.
Ok, now that we have our quantitative SEO facts established, we need to look at the technology and how your site was built. Here are some very helpful features that every real estate website should have in order to achieve good SEO.
- Of course, your site needs to be built for SEO. I’m not going to delve into SEO basics here. I want to focus on Real Estate Specific SEO. Still, as a very fundamental reality, your pages need titles, descriptions, H1s, keyword rich content, few images, little flash, a sitemap, and all of the other basics. Don’t overlook these SEO fundamentals. You will only do this at your own peril. Oh yeah, and having a blog on your site helps a lot too. Just don’t forget to post regularly.
- It’s important for every real estate website to include a property search. Unfortunately, too many sites just toss all that great information into an iFrame. Iframes are BAD for SEO. The search engines do not count this content as part of your site. Also, if the search is on a page that is not part of your site, but part of another site or a subdomain on another site, this is not going to help either.
- So, you need to have the mls information in your site and on your pages. This information will be presented as listings. Each listing should have it’s own page. Now, these listing pages should all be optimized. This is not all that hard to do. Every listing page is generated from the database of MLS listings. So, the optimization of these real estate listings should be automatic. There are so many of these real estate listing pages, that your site, if properly constructed will automatically have thousands of SEOed pages for the search engines to spider.
- OK, let’s assume that your site includes lots of SEO ready, MLS driven real estate listing pages. Next, you need to have a linking structure that allows the search engine spiders to reach these pages. We recommend a pyramid structure. We’ll have to cover the SEO pyramid linking structure in another post.
- One more thing you really should do is create some dynamic pages about each of the towns that you work with. If you have an MLS database behind the site, creating some dynamic market data isn’t too much work for a good development team. Write about what’s going on in the market and what you’re seeing. You’ll need to keep these pages updated, but that’s a good thing. The more current the content is, the better off your Real Estate SEO will be.
OK, that’s about it for today. We’re blogging a lot these days. So, come back often to read more about Real Estate SEO.