Posts Tagged ‘SEO Management’
You know, one of the nice things about my job is that I communicate with folks about real estate seo all the time. So, I sometimes write answers to questions that I can re-use as Blog posts. Today, this happened. So, I’m re-purposing something that I wrote about real estate seo to share this story with you all. I hope you enjoy reading it as much as I enjoy sharing it.
Here’s what I wrote. It’s an excerpt. So, sorry it starts rather abruptly.
“SEO is about more than two or four terms. You have to focus on a larger number of terms in order to see true results. This is why we work with a minimum of 10 terms. Yes, the two terms that we’ve been discussing (Martha’s Vineyard real estate and Martha’s Vineyard real estate) may be the *Marquis* terms, but they’re not going to truly get you the traffic and leads that you’re looking for. For example, you wouldn’t want to rank for these terms while losing your ranking for the other terms for which you’re already on page 1. Also, a diversity of terms is far preferable to just a small number. The following story illustrates this:
We used to provide SEO services for a company who was ranking in second position for the term Boston Real Estate, at least under our SEO management they were. Yes, this is a good term and they were located in Boston and so we felt we were doing a good job for them. We were also helping them to rank for a number of additional terms. The result was that we doubled their organic search engine traffic over the course of about 6 months. They were seeing about 450 visitors per day to their site and 300 or so of them were coming from the organic search results.
Now, here’s the real point, only 10 percent of their search engine site traffic was coming from the term Boston Real Estate. Also, that term was not converting into leads as reliably as the term Boston Condo, for which they were also ranking quite well.
Lots of clients come to us thinking that 1 term is all they need. When, in fact, a list of terms is needed in order to see strong search engine and lead traffic.”
I hope that they got my point. We’ll see.