Posts Tagged ‘SEO startegy’
As a website owner, chances are you already know that backlinks from external sources are important to achieving high rankings in search engines. The following is a brief breakdown of the major link building tactics that you can utilize for generating inbound links for your real estate marketing strategy.
1. Internal Links
Internal links occur within your website, and offer you two great advantages: 1) The ability to develop silos of authority within the hierarchy of a website, and 2) The ability to assist search engine spiders find new content.
Benefits: Internal links are most substantial low hanging fruit of link building, but this tactic is frequently overlooked by website owners. Effective Internal Links are blended seamlessly into web page and blog post text, are not navigational, and aren’t clustered at the end of content.
2. SEO Directories
Essentially, web directories are the telephone book pages of the Internet. There is generally no relevance, ranking, or human input with the listings. They have in the past been an integral part of real estate SEO strategies, as it was believed that having inbound links from these directories was not only valuable for your website’s credibility in the eyes of the Search Engines, but it also validated your links so that Search Engines didn’t have to. However, now it’s important to hone in your focus on the big players in directories, and do your research as to which ones are relevant to you.
Benefits: With the exception of Yahoo, DMOZ, Google Places, and Yelp, many directories can potentially be a waste of time and resources. They’re basically a paid link that passes rank.
3. .Edu/.Gov Extensions
These websites are legitimate sites of authority, and getting your website placed on sites like these that are relevant to your business is great news for your real estate SEO campaign.
Benefits: Your URL placement on these websites will have a massive impact on your website’s keyword rankings. If you have “political connections”, these can go a long way, but a campaign dedicated only to obtaining these links may not be the best use of your time.
4. Social Media
Social media marketing has always been a great channel for spreading the word about your website through link sharing: the top dogs here are Twitter, Facebook, and Youtube. Just remember to not become a Twitter spam Robot by posting only links to your site over and over again!
Benefits: There are tremendous ancillary benefits to social media link building: one tweet can generate dozens of high-quality backlinks across the blogosphere.
5. Link Baiting
Link baiting is the process of creating incoming links through the generation of engaging content and tools. If you are considering link bait, follow one simple rule: make your content something an audience will want to share with others. There is also no risk level: Matt Cutts of Google has even encouraged link baiting. Famous examples of link baiting include Office Max’s “Elf Yourself.”
Benefits: Excellent. Link baiting is one of the most reliable long-term real estate SEO strategy for developing a high performance domain in search engines.
6. Press Release Links
Press Release links requires using a press release firm such as PR Web or PR Newswire to generate incoming links. This is a great strategy if the press release is both useful and relevant to your content. Tip: Check over your site content: determine the most relevant page to link to, and be sure to link deep, if possible.
Benefits: When appropriate to your business and website, releases can quickly drive quality backlinks from reputable news sources.
Link building is a constantly growing and changing process. One of the favorites of link building strategies is link baiting is because it’s creative, fun, and users want to share them with their friends. Take time to find something you enjoy creating and see if you can use it as a method to drive incoming links. Not only will this be something you enjoy participating in every day, but it will also encourage your link building to a part of your daily real estate SEO routine, and thus make your website an SEO success!
The argument that a digital identity is just as powerful as your true persona has some merit when it comes to social media. So how can you leverage social media for your real estate marketing campaign, and get more hits to your website?
Here are a few tips to help you navigate, protect, and capitalize on social media:
Don’t accept every person who friend-requests you. It is with it to do some digging around and try to identify the person if you don’t immediately recognize them. While your online networks are not always exclusive, they should still be monitored regularly. Facebook also has an option to create lists to help you further organize your growing number of “friends”, and you can even publish certain content to certain audiences. (To learn how to do this, check out our previous LogicClassroom slides on Leveraging Facebook for Your Business.)
Additionally, Facebook is becoming more than just a social network — it can be a search engine too. According to some recent statistics, it is the #2 most visited site after Google, and some days even surpasses Google in total searches. By creating special interest pages on this social network, you can increase hits to your business’ profile or Web site. For example, Williams King created a “365 Road Warrior Marketing and Technology Tips” page, which now has more than 200 fans.
Which Social Media Site is Right For Me?
Well, take a look at your personality and what your strengths are. Are you a great writer? You should write engaging real estate blogs and witty tweets. Enjoy being photographed (and don’t we all)? Maybe you could give YouTube a try.
Now You’ve Got a Presence. How Do You Protect It?
(Click here for some resources on Social Media Liabilities by NAR.)
Consider how you’ll monitor your social media sites. Who gets access to them? How will you handle negative postings? It gets tricky when deciding whether to delete these comments or address them online. What will you do?
Sometimes a personal phone call to the party to discuss why they are upset can really help smooth things over . It can even motivate them to post something positive about your follow-up outreach.
Ready to Take the Plunge?
After all this data and through the online buzz about social media, and you still don’t think you need an online presence, you may want to reconsider. Social media will be one of the primary search tools for the next generation of real estate buyers and sellers. And if you want to get started and don’t know how, you can always ask a younger agent for some help, or contact us on how you can get started on some real estate SEO help and services offered. We’ll be happy to give you some guidance!
Source Article: The Right Way to Get Started in Social Media