Real Estate SEO

Posts Tagged ‘Social Media’

If you are a proven SEO with solid search engine marketing performance to back it up, we want to hire you. We are looking for a Search Engine Marketing Superstar to join our team.

Boston Logic is a fast growing company with clients throughout the country. Our culture has a fun, energetic feel, but we are intensely busy and maintain a professional, dedicated working environment. Our employees embody an entrepreneurial, independent, passionate nature and a work hard/play hard attitude. The desire to be a part of the development and success of a growing company is a requirement for this position.

OVERVIEW:

The Search Engine Marketing Specialist will work with clients and Boston Logic staff to manage and develop online marketing initiatives for our clients. These campaigns leverage a mix of marketing and technology strategy and implementation. The Search Engine Marketing Specialist will be responsible for the planning and execution of campaigns involving Search Engine Optimization, Pay Per Click management, and email marketing campaign design, implementation, and tracking. You will be expected to produce results.

QUALIFICATIONS:

Preferred skill set and experience:
* Hands on knowledge of search engine optimization best practices
* Demonstrated performance in achieving prominent search engine ranking for multiple websites
* Experience working and communicating directly with clients
* Results oriented online marketing experience and an understanding of analytics and performance tracking techniques
* Working knowledge of pay-per-click advertising systems including Adwords and Overture. Google Adwords Qualified is a plus!
* Understanding of search engine marketing strategy
* Experience with industry standard analytics packages and metrics
* Working knowledge of social media platforms and strategy
* Email marketing experience is a plus
* Strong writing skills are a requirement

You should have experience interacting with clients and effectively communicating with several parties to achieve results. You should have 2+ years of demonstrated success in an internet marketing role. Knowledge of search engine marketing, pay per click, email marketing, web analytics and market intelligence are must haves. The ideal candidate will not only have strong technical skills, but also demonstrate superior client interaction, communication, and time management capabilities. Experience in real estate is also helpful.

Interested candidates may submit their resume to: techjobs@bostonlogic.com

Just a few days ago, an organization created a challenge. The goal was to get 1,000,000 people to be their fan on Facebook. The results are truly spectacular. How did they do it. It was actually pretty simple. The key was that they gave instructions:

1) Click “Join”
2) Click “Invite People to Join” to the left
3) Invite all your friends.

Here were the results:

Day 1: 987 members.

Day 2: 2,191.
Day 3: 5,175
Day 4: 8,798
Day 5: 17,408
Day 6: 38,852
Day 7: 105,119
Day 8: 202,262
Day 9: 508,726 members!

It looks like by the end of today they’ll have their 1 million fans. http://www.facebook.com/group.php?v=info&ref=mf&gid=283600686512

Now, this is a group that supports same sex marriage. They produced a huge amount of awareness in just a week and a half. You might have heard about another group, supporting the fight against breast cancer, who encouraged women to post the color of their bra on a particular day. Millions of women were simply posting a color as their status update. Black. White. Blue. The results were incredible.

The other factor here that should not be overlooked is Cause Marketing. Lots of folks are passionate about same sex marriage. Millions of us would love to see a way to cure or prevent beast cancer. If you’re in a for profit enterprise, there are ways to get the same zeal behind your brand. Here are a few ideas:

1. Work with an organization. Think of how you can be carried along with the cause. RE/MAX is doing some good work with Susan G. Komen for the Cure, just as an example.
2. Create something that people want to be a part of. It doesn’t have to be a cause. It could be a conversation group. Could be a place where bragging goes on. it could be a trend that people want to be a part of, just make sure your company is associated with whatever you create.
3. Make it a challenge. These folks said “I bet we can get 1 million fans in 10 days.” And people took this on as a challenge.

Final note: Look at those numbers above. They’re experiencing exponential growth. they started with 1000 people and grew by 2x or 3x every day. Just remember, they started with 1000. Now, I have a few hundred facebook friends and so do most of the folks I know. If this sounds impossible to you, think again.

Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don’t worry if you missed this session – the slides are below for you to view!

Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.

On Monday, we offered our first Logic Classroom. Realtors from all over the country dialed in. Local agents joined us in our offices!

Our next Logic Classroom will be on 12/8/09. Learn how to turn your blog into a lead generation machine!

If you missed the class here’s the slide deck:

Hi all,

In case you forgot, I wanted to remind everyone that we’ll be holding our first Logic Classroom this coming monday night, November 9th. Everyone is welcome to attend by Webinar. If you are a local, you can come and join us in our office. If you are interested, please email Katrina at ksierant@bostonlogic.com.

What will we cover in this session?

We’re going to cover how leads are sourced, incubated, and converted into sales via the web. We’re going to touch on search engines, SEO, social media, blogging, and how your website should be the foundation of it all. We’ll also go into effective website design based on our experience in the market.

I hope you will join us!