Real Estate SEO

Posts Tagged ‘tips’

We are all pretty much on the same page when we say that SEO is organic and that you want to naturally receive traffic from search engines. But how do we get those inbound links? When do they start flowing in? Do I get them myself? Where do I get them? Do I pay for them? Help….

Don’t fret. Here are a few tips that will hopefully put your mind at ease:

1. Links will and should come naturally. Organic links  are when someone likes your content enough to link to it.
2. Quality content naturally draws quality links. The more quality content the more those links will come in. Keep writing.
3. Create viral content (aka. link bait), often this will be free or offered without having to sign up for it… something helpful to your readers.
4. Don’t always be too serious, offer something fun or cool (as relevant to your business).
5. Have a tool on your site or a widget of sorts that will inspire others to share that information.
6. Have your partners, supporters or other networks link to you (not necessarily always in exchange but because they want to help promote you).
7. Create quality profiles. Don’t just create accounts that never get used, but set up profiles where you will actually be and remain active in a community.
8. Add yourself to quality directories like the Yahoo! Directory and DMOZ.org (a few times when it will be ok to have paid links)
9. …which reminds me, don’t pay someone to get you a ton of links and don’t add your site to link farms.
10. Actively share your content and that of others, links will flow naturally from there as well.

If you are not already among the many Realtors on Twitter then let me ask this, what’s keeping you? If you are on Twitter, are you posting regularly? Besides SEO experts, Realtors are among the highest proffessionals “micro-blogging” on Twitter.

Here’s why: it’s an easy account to set up, only 160 characters for your profile, though that seems to be a challenge for some, you can link to virtually anything or anyone, it drives traffic, establish a direct connect to your blog, and could generate leads…

I digress…

This post is actually meant to remind, nay urge, you to keep up with your writing.  Whether you are on Twitter, Active Rain, your own blog or any other forum for that matter, you have to stick to your guns! I know that we’ve said this before, we’ve even given you tips on things to write about.

The reason I bring up Twitter, again as I said there are lots of Realtors using it, is that I noticed that there is a large number of Realtors who join and then post once or twice, or otherwise only once every few weeks. Really, to gain more followers and potential leads you have to keep writing. If people see that you are genuinely connecting to the readers and/or followers then they will keep coming back, not to mention they will share what you write. And really what is the excuse, Twitter after all is a “micro” blog where each post only requires 140 characters. You can also download (most free, just google twitter applications) applications to your desktop or smartphone, just so you can twitter at your own convenience any time you want, from anywhere too.

If you follow us on Twitter we even give you tips on things you can talk about. Our tips don’t only apply to Twitter either. Tips such as: talked about a featured property, pose questions to your readers and/or yourself, give advice, neighborhood news, current events etc., can be practiced on any forum. So, give it a try, you never know unless you give it a try and stick to it.