Posts Tagged ‘twitter’
The argument that a digital identity is just as powerful as your true persona has some merit when it comes to social media. So how can you leverage social media for your real estate marketing campaign, and get more hits to your website?
Here are a few tips to help you navigate, protect, and capitalize on social media:
Don’t accept every person who friend-requests you. It is with it to do some digging around and try to identify the person if you don’t immediately recognize them. While your online networks are not always exclusive, they should still be monitored regularly. Facebook also has an option to create lists to help you further organize your growing number of “friends”, and you can even publish certain content to certain audiences. (To learn how to do this, check out our previous LogicClassroom slides on Leveraging Facebook for Your Business.)
Additionally, Facebook is becoming more than just a social network — it can be a search engine too. According to some recent statistics, it is the #2 most visited site after Google, and some days even surpasses Google in total searches. By creating special interest pages on this social network, you can increase hits to your business’ profile or Web site. For example, Williams King created a “365 Road Warrior Marketing and Technology Tips” page, which now has more than 200 fans.
Which Social Media Site is Right For Me?
Well, take a look at your personality and what your strengths are. Are you a great writer? You should write engaging real estate blogs and witty tweets. Enjoy being photographed (and don’t we all)? Maybe you could give YouTube a try.
Now You’ve Got a Presence. How Do You Protect It?
(Click here for some resources on Social Media Liabilities by NAR.)
Consider how you’ll monitor your social media sites. Who gets access to them? How will you handle negative postings? It gets tricky when deciding whether to delete these comments or address them online. What will you do?
Sometimes a personal phone call to the party to discuss why they are upset can really help smooth things over . It can even motivate them to post something positive about your follow-up outreach.
Ready to Take the Plunge?
After all this data and through the online buzz about social media, and you still don’t think you need an online presence, you may want to reconsider. Social media will be one of the primary search tools for the next generation of real estate buyers and sellers. And if you want to get started and don’t know how, you can always ask a younger agent for some help, or contact us on how you can get started on some real estate SEO help and services offered. We’ll be happy to give you some guidance!
Source Article: The Right Way to Get Started in Social Media
Thank you to everyone who attended our LogicClassroom presentation last night. We discussed how and why to leverage different social media platforms for your business. Don’t worry if you missed this session – the slides are below for you to view!
Please join us for our next LogicClassroom session 2/9/10 on Search Engine Optimization 101. Please email Katrina to attend.
On Monday, we offered our first Logic Classroom. Realtors from all over the country dialed in. Local agents joined us in our offices!
Our next Logic Classroom will be on 12/8/09. Learn how to turn your blog into a lead generation machine!
If you missed the class here’s the slide deck:
If you’re one of the hundreds of people who follow us on Twitter, know that you’re not alone. Based on statistics just published yesterday, Boston Logic is among the most followed on twitter. Fewer than 1% of Twitter users have more than 500 followers. If you’re reading this on Twitter, you’re one of more than 1700 and counting!
http://www.techcrunch.com/2009/10/05/twitter-data-analysis-an-investors-perspective/ This is a great article by Robert Moore.
Like most web applications, a large percentage of Twitter’s users don’t do anything. Lots of them don’t follow anyone and don’t tweet at all. Less than 25% of twitter’s users make up probably 99% of the activity on the site.
But that’s OK. Twitter has over 50,000,000 users. The laws of large numbers tell us that a small piece of a big pie is still a lot of pie! So, if you can get out there and grab some more followers, the odds are some percentage of them will be active.
In fact, I’m going to assume that only 10 or 20% of our followers will actually read this blog post when it’s syndicated as a tweet (this happens automatically via rss). But that still means that over 300 people will read the tweet and a few of them will click to this post and read more. The tweet will only be 140 characters. So, this very sentence will not find it’s way onto twitter. Only the first 2 or 3 sentences of this post will. Some of our growing follower base will then click through. And that’s all we want.
If you found us through twitter, let us know!
Also, we’re hiring: http://www.bostonlogic.com/careers
If you are in the real estate business and you are involved or are thinking of being involved in social media, you’ve come to the right place. You may have found yourself thinking that with so much new stuff out there, which sites are the right ones for you? Should you join Facebook? How about LinkedIn? How much good does a Trulia profile do? And what the heck is Twitter?
Social media is a great way to optimize an online marketing campaign, for sure. Though I advise you to tread with caution. It’s not for everyone. Meaning that if you are involved in real estate seo, have a well functioning website and blog, then yes, social media is a great next step and something that you should take advantage of. However, if you either (a) do not have a website with good usabilitly, and (b) are not committed to being involved online, then social media is not for you. Here’s why: Social media is not just some profile you create so people can stumble across your name. No. Social media should involve you actively engaging with your readers, fans, friends and followers.
One of the most important aspects, besides engagement, is listening. You need to pay attention to what people are saying online. Whether it’s through direct communication or setting up something like Google alerts and responding in turn, you need to listen and respond appropriately.
Social media groups for real estate:
- Facebook: You can create a facebook profile for every agent. Each should manage their own because it would be too much for one person to manage. Create one Facebook “Fan Page” for your business, to which you can upload blog posts (your own and those worth sharing), you can share links, invite friends etc. Facebook provides a very detailed and useful help section if you need guidance on setting up accounts. Take a look at existing real estate pages for an example and take the best practices from each.
- Twitter: You may have heard it referred to as a “microblog”, and what you write is referred to as “Tweet”. Oprah even joined Twitter…but that doesn’t mean that you have to be on there too, nor that your readers are part of her followers. However, Twitter offers a great opportunity for realtors to listen to what home buyers, sellers and renters may be looking for or need. If you search the term real estate, house, or apartment via www.search.twitter.com you can see all the things that people have to say. Follow those people in your market and respond by offering advice, resources, tips etc. It will go a long way.Tip: please be sure to post a photo and write a brief, professional bio. Most won’t follow you if you don’t have one.
- YouTube: You don’t have to be Susan Boyle to become an internet sensation, but as a realtor it’s really easy to pick up a camera and shoot a video of your open house, a neighborhood, or a walk-through and then post that video on your site, youtube, and/or vimeo, and others of the sorts.
- Flickr or Picasa: Very similar to posting online videos, I encourage you to create an account for your agency and post photos of homes or at least your featured homes.
- LinkedIn: Another online networking community. How’s it different? LinkedIn is much more professional than, say, Facebook. You can only post your employment background and up to 3 links. What’s great about this group is that you can make a direct connect with your blog through their applications, and you can join additional real estate related groups. This way, each time you write a blog post worth sharing or you have other exciting news, you can share that information with those groups that you joined.
- Trulia: Like Zillow and Zip Realty, Trulia is already one of the most widely used real estate resources online. So why not go where you know your audience is? You should sign up for a free account. Create your profile and all that jazz, and recycle your old blog posts here (liven them up with some new content etc) and re-post those article through your Trulia blog.
- Other real estate sites include hubpages.com, squidoo.com, and activerain.com. Whenever possible also join local groups through either your local paper, community centers, chamber of commerce etc.
Within these social groups it’s important to remember that you should create and complete your profiles to show that you are there for the long run. No one will care what you have to say if you only show up and leave a message once a month. Instead you should engage your readers, follow your fans, and listen to what people have to say.
Social media like all relationships requires time to build, consistency and an ongoing effort. You don’t have to tackle all of these sites at once, take a stab at what you can handle, distribute some work throughout your team, and build up from there when ready.
Like its sibling, real estate SEO, social media will (in due time) help drive quality traffic and ultimately increase quality leads to your site. The great thing about social media is that people will only follow you or engage with you if they are truly interested, so that means that those who engage are already a good lead. You’ll be amazed by what you learn, and you’ll be even more amazed when you see how much traffic these sites will bring over time.
Are there any groups that I missed that you would suggest? What groups are you currently involved in? What have been some suprising things you’ve learned?