Real Estate SEO

Posts Tagged ‘website’

We recently featured a blog post on how to optimize your real estate blog for SEO in 10 steps. This is your personal tour inside Boston Logic’s ONE System—showing you how customizing your blog is essential to successful real estate marketing online.

Previously we took you inside WordPress as a blog platform. A platform that we highly recommend for blogging. The only thing better than WordPress for search engine optimization is a customized solution.  It just so happens that we offer such a platform. The blog is only one component of the Boston Logic ONE System, a comprehensive real estate website platform, but it is a crucial component for SEO.

It is important to customize your blog from head to toe to represent your business. Everything from the blog name, URL, titles, meta tags, images, content, links and categories should reflect how you want to have your business represented online. For example, this blog (Real Estate SEO by Boston Logic) talks about search engine optimization for real estate. The URL www.realestateseo1.com and title ‘Real Estate SEO, Our SEO blog for Real Estate Brokers, Agents, and Developers’ makes it clear you won’t be reading about dog haircuts. Notice also that you are reading a post about customizing your blog and how it’s the key to success in real estate online. All of these items reflect Boston Logic’s mission to provide market leading tools and services that enable real estate professionals to acquire, retain, and develop clients–go figure.

Here’s a bare bones example of what Boston Logic’s blog application offers (see image below). In addition to giving you all the great blogging features that a mainstream platform (like WordPress) provides, the ONE System makes it easy for your readers to find their way to the property search–the part of your website where you ultimately want all traffic to go. By having the option of a static “quick search” tool on each page of the site  (including your blog), you gently  guide visitors to your listings.

Cabot and Company, a Boston Real Estate company recently had their website redesigned by Boston Logic and are using our online marketing - SEO services. As part of our SEO services we recommended our customized blog platform and all it has to offer. Joseph Palermino, a managing partner at the company, is now a regular blogger and to his surprise, a really good and engaging writer.

Our recommendation to Cabot and Company and others is–learn your blogging platform and use it well. Write as often as you can and have fun with it - or find someone to do it for you. Our clients consistently see increased traffic and visitor retention by writing new posts and keeping loyal readers coming back for more…and you can too!

PS: here are a few more Boston based real estate companies that use the Boston Logic blogging platform;

• Avenue 3 Real Estate
• GKR Residential
• Coming soon - Boston Realty Advisors’ Blog

Are you one of those that thinks having your own blog is too much work and, well, what do I get from it anyway?

Here’s a list of reasons why you should have your own blog:

• It’s good for Real Estate SEO.
• Your blog should be part of your real estate website i.e. http://www.domain.com/blog.
• Blogs offer great link bait.
• Blogs attract visitors.
• Blogs will help generate leads.
• Having your blog as part of your own website (rather than only ActiveRain or Trulia) will give your site credit for inbound links.
• Inbound links are of a huge value in calculating Google’s PageRank.
• Blog posts will help your website rank for terms.
• Whether hosted through a blog platform or part of your website’s CMS each new blog post/article acts as a new page to your website, which means it’s new content added, and thus a new page to be crawled by search engines.
• You can write content and safe drafts and thus publish at a later date.
• You can have multiple people write for you, or someone else all together if writing is not your thing.

To sum it up, blogging = more fresh (optimized and relevant) content = more inbound links. All of which = more relevant traffic = more sharing, commenting and more links, and finally LEADS.  Remember: Anything that you put quality time into will give you quality results. Individuals now more than ever are jearning for trust and thus will do their research prior to buying…what a better way than through you blog to present yourself and/or your company.

Happy Blogging.